- Sep 7, 2021
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Use Ahrefs to find new keywords and content ideas for your site in 6 steps:
1 - Search your site in the Overview
2 - Click "Organic Competitors"
3 - Select 3 w/ The Highest % Keyword Share
4 - Go To "Content Gap" & Input The 3 Sites
5 - Select 2 or 3 Intersects
6 - Keyword Gold
In this example it's showing us that Ahrefs is massively underserving content for the "Local SEO" topical cluster vs. it's biggest SERP competitors and would be an ideal target to start creating content around.
Repeat this quarterly, and you'll never run out of topics to add to your content calendar.
Credits: Charles Floate on Twitter.
1 - Search your site in the Overview
2 - Click "Organic Competitors"
3 - Select 3 w/ The Highest % Keyword Share
4 - Go To "Content Gap" & Input The 3 Sites
5 - Select 2 or 3 Intersects
6 - Keyword Gold
In this example it's showing us that Ahrefs is massively underserving content for the "Local SEO" topical cluster vs. it's biggest SERP competitors and would be an ideal target to start creating content around.
Repeat this quarterly, and you'll never run out of topics to add to your content calendar.
Credits: Charles Floate on Twitter.
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