I am new to BHW and wanted to post a simple method that seems to me would work, it is complete theory and I have not tried it yet but am planing on it next time I see an event. and figured I could post here and get some feedback if I'm thinking in the right direction.
What: Dodge Journey Giveaway
Dodge gave away 3 Journey's and promoted it to the entire US that if they could find the car they could keep it.
Method: A lot of people were trying to get a leg up on where the car was and were searching for weeks before the event. I would make a content locked page and blast on forums about secret information on the location of the journey.
Traffic: There was huge chat on the website where people would post updates and how close they were to finding the vehicle all being watched closely by people not only looking for the car but people intrigued by the contest.
So that's the basic idea and you get all of dodge's hard spent money advertising on TV and website boosting traffic to your locker.
examples of posts and forum comments
I just got the exclusive email for the location of Journey #2 within 10 miles narrow down your search <sitelink>
What: Dodge Journey Giveaway
Dodge gave away 3 Journey's and promoted it to the entire US that if they could find the car they could keep it.
Method: A lot of people were trying to get a leg up on where the car was and were searching for weeks before the event. I would make a content locked page and blast on forums about secret information on the location of the journey.
Traffic: There was huge chat on the website where people would post updates and how close they were to finding the vehicle all being watched closely by people not only looking for the car but people intrigued by the contest.
So that's the basic idea and you get all of dodge's hard spent money advertising on TV and website boosting traffic to your locker.
examples of posts and forum comments
I just got the exclusive email for the location of Journey #2 within 10 miles narrow down your search <sitelink>
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