- Sep 8, 2015
- 4,672
- 4,409
Don't you just LOVE that Google hid the exact search volumes of keywords in Keyword Planner?
...and gave us beautiful "ranges" instead. I'm talking about these guys:
You can just FEEL the Love they have for SEOs, can't you?
And only way to get rid of it is to PAY....... or is it?!
Here's how to...
Make Keyword Planner show you exact search volumes
It is very quick and straight forward.
The whole trick is that instead of using Finding Ideas tool (which 99% of SEO are using), we're going to use Forecasts tool with max CPC.
Now, Finding New ideas is cool tool when searching for, well, new ideas but not so good for search volumes because of the above.
1. Go here:
https://ads.google.com/aw/keywordplanner/home
...and and select Get Search Volume and forecasts
2. Insert your keyword and click Get Started
3. Enter maximum allowed CPC.
This will allow you to see performance of the ad that is (almost) always shown
4. Select date range
I suggest you got for the next 30 days. Actually, the next calendar month from 1st to 30th.
5. Take note of the Impressions
Impressions = how many times the Ad is displayed to the users.
Since our CPC is so high (the highest) our potential ad would be displayed almost always when users search for the keyword. The whole month!
In other words, showing us exact number of searches users perform!
TIP: Use exact match search type
Default match type is Broad and that can be inaccurate as it included synonyms, typos, words in front and back and who knows what else.
Exact Match type reduces these to a minimum and pretty much shows you only volume of the phrase you enter.
To use it put your keyword into brackets [ ]
Example:
Broad:
Code:
search engine optimization
Exact:
Code:
[search engine optimization]
Hope this helps,
tiiberius