GringoMonkey

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The key to making money through your eCommerce store is building up your email list and then market your products to it.

In fact my success over the years has been built doing just that. I have done it with everything from books, through fashion to phones.


Here is a simple method for increasing signups to your eCommerce store email list.

Most eCommerce stores have an opt-in email list that typically offers a discount if you join.

You can further entice signups by giving them the opportunity to win a product, with a runner up prize of the discount.

By turning it into a competition means you get more signups.

Then promote the competition.

If you would like me to take a look at your store and give you my ideas how you can use this method to get more signups, please tell me your store url and I will get back to you with my ideas.
 

Tiefa

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That's a good idea, thank you so much :)
I'll PM you my store URL
 

Icey Dan

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No offence but I'm going to be a little bit critical here.

1) How is this a method? You're essentially saying entice them to join your marketing list with a giveaway. And that's the method. Really? People have been doing this since the stone ages of e-commerce.

2) Here is the flaw of driving opt-ins by promoting free giveaways. You get people joining your list who are only interested in winning that free thing - and then that's it. Most people who opt in will lose interest after the giveaway is over and keeping them interested as you continue marketing to them becomes really difficult. You are better off building a list of people who genuinely want to be on the list beyond the sole reason of wanting to win something for free.

Just my opinion. I agree though building a list is key to success with e-com.
 

sire243

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I agree with this big time.

You also need to market the giveaway until it gets traction and that costs money. It's cheaper to just use that same money to advertise to people who want to buy your stuff since they have a higher chance of becoming a customer.

Unless, your entire business model isn't based on eCommerce and instead selling guest posts/spam to your list.

No offence but I'm going to be a little bit critical here.

1) How is this a method? You're essentially saying entice them to join your marketing list with a giveaway. And that's the method. Really? People have been doing this since the stone ages of e-commerce.

2) Here is the flaw of driving opt-ins by promoting free giveaways. You get people joining your list who are only interested in winning that free thing - and then that's it. Most people who opt in will lose interest after the giveaway is over and keeping them interested as you continue marketing to them becomes really difficult. You are better off building a list of people who genuinely want to be on the list beyond the sole reason of wanting to win something for free.

Just my opinion. I agree though building a list is key to success with e-com.
 

GringoMonkey

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No offence but I'm going to be a little bit critical here.

1) How is this a method? You're essentially saying entice them to join your marketing list with a giveaway. And that's the method. Really? People have been doing this since the stone ages of e-commerce.

2) Here is the flaw of driving opt-ins by promoting free giveaways. You get people joining your list who are only interested in winning that free thing - and then that's it. Most people who opt in will lose interest after the giveaway is over and keeping them interested as you continue marketing to them becomes really difficult. You are better off building a list of people who genuinely want to be on the list beyond the sole reason of wanting to win something for free.

Just my opinion. I agree though building a list is key to success with e-com.

I agree with this big time.
You also need to market the giveaway until it gets traction and that costs money. It's cheaper to just use that same money to advertise to people who want to buy your stuff since they have a higher chance of becoming a customer.

Just because a method is old or easy does not mean it doesn't work - infact it usually means it does work, that is why it is old.

A thousand times my wife goes into a supermarket and sees buy one get one free or a huge discount on a new product to get people to try it and guess what she does. Then if she likes it she comes back and buys more.

This is a similar concept, but to be quite honest with you most eCom stores do not offer a giveaway, they just offer a discount to signup. That is not enticing unless I was already going to buy.

Business is about a steady stream of prospects who you turn into customers, you cannot always just target low hanging fruit.

eCom is typically a physical product - not an ebook! People don't signup for a free widget to collect them like they do with ebooks. They tend to have an interest so I disagree with you both there.

If you are offering a hook of a cat food giveaway / discount I am not going to sign up unless I have a cat. Guess what even if they don't buy immediately at least I now have a prospect that I can reasonably assume has a cat and I can email them cat related products from my cat store.

Write your ad / pitch correctly and you will get people who are interested and hook more of them with this approach. Maybe you dont sell to them straight off but you can remarket to them later related products for the cost of an email. Segment your list buyers/prospects and go to work.
 

mikey29

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You know this is 3rd time I seen a thread like this all in one or 2 months

1. How I got 28000 people

2. Not sure guys name jul3 maybe
 

GringoMonkey

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A number of people asked about how a competition funnel makes profit.

The answer is, because you build 2!

FRONT END SALES FUNNEL
Competition Ad -> Collect email data -> Upsell = $ break even / small profit

Now you have a self-funding funnel that brings you in a steady stream of prospects.

BACK END SALES FUNNEL
Steady stream of emails that cost you $0 cross selling associated products / offering new deals = $$$ Profit

You make all your real profit from the back end funnel turning prospects into customers.
 
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