Mr(Ace)
Banned - Shitlisted and did not do the right thing
- Jun 16, 2020
- 238
- 184
This method has to do with picking a popular trend in a country and then exploiting it in your favor and all the hype around it to BANK! This is going to be a long post; so go grab some popcorn!
One of the keys to WH on Facebook is picking a niche with passionate audience; but before we get there, we need to have some offers to sling these people else all work is going to be for free (we won’t have a way to make money for all this hard work we’re about to do)
Step 1 – Hit up your AM, and get a list of top converting offers right now that meet my math. By math I mean what I need in terms of payment to match my numbers based on what the lander CTR is to be expected; what is the CPC we will be paying for every click to lander, and what is the conversion rate. That allowed me to calculate that I need an offer thats at least paying out $9 minimum. With that in mind, i picked a win Iphone 6s offer; iPad Mini, $1000 Virgin Air Gift Card
Campaign Vertical: Sweepstakes (Mobile)
Geo: Australia
Traffic source: Facebook
Offer: [WAP] Win iPhone 6S /AU, [WAP] Win iPhone Mini, [WAP] $1000 Virgin Air Gift Card
Payout: $12, $12, $9.60
Step 2 – Go to google, and type in “trends in Australia”; it returned bunch of results the main one being
https://www.google.com.au/trends/hottrends
Google Trends for Australia. GO through the list and find something that you think it interesting; write it down on a notepad; get around 5 things. After you get a list of the 5 things, head over to Facebook Audience insights; select the country that you want (in this case Australia), and type in every trend from your list one by one; make note of total audience size it splits back.
After doing it for all the terms, then go and find the top 2; you want to go in deeper and evaluate which are the most passionate fan pages related to these main interests; and then write those down. TO find these, you have to start broad, then work your way down using the affinity score, the higher the better; and fine tune your list. I am not going to give you a step by step on how to do this right now because it’d take a long time; but the best primer I found was this video course which covers running camps on facebook from A to Z; its for eCommerce but that doesn’t matter – what you take away from it can be applied DIRECTLY to running any kind of campaign on FB like an expert.
*When I did this, my niche was Game of Thrones because I know they have a mega following and there will be tons of passionate fan pages on FB; which is key to targeting.
Step 3 – So now I had my list of 5 really passionate interests to target on FB, and i had my niche (Game of Thrones), and I had my 3 offers I will split test to see which one will win.
Next up landing page; I knew I was going to run this on FB so using the FB colors was a no brainer; my experience told me that taking and using someone’s authority in your favor is always good; because when people trust something; they are more likely to buy/convert. Facebook colors, no problem. I knew in order to engage the people who love Game of Thrones, I need to make this a fun survey style landing page – and ask them questions in it. I asked BannersLanders to create me a landing page that looked like this:
Here is the main page (all other pages look the same, except the question changes and the picture related to the question):
Here is the final page, where they get presented with a prize:
IMPORTANT: Pay attention to how all my 3 prizes are on there, but 2 are disabled, and only 1 is available. I actually Had B&L create me 3 variants for each prize being available, and I went in testing 3 landing pages to see which offer people want the most!
As far as hosting landers, I hosted my LPs on rackspace; I wrote a free guide on how to do that right here. Reason why I like rackspace CDN is because no matter what country you run in; you can upload your stuff into one single place and they will serve it from the closest node; that’s a huge time saver for me and also cost saver not to mention I don’t have to worry about server downtimes and all that other stuff I HATE dealing with when it comes to hosting.
TIP: Get a cool domain, and CNAME your rackspace CDN url to it to build more credibility with the visitors. (I ended up getting some domain, and setting up a cname which was game-of-thrones-fans.mydomain.com and hosting my LPs on there)
Step 4 – Time to setup the campaigns. Again, I am not going to step by step this because it would take another 5 pages; so I will do the readers digest version. If you never done FB campaigns before and unsure of how to set things up; I again recommend this video course where you can learn how to setup a campaign, how to structure it, and how to optimize.
I went into facebook power editor, I created 2 campaign objectives. One is with Page Post Engagement, and the other is clicks to website.
Camp 1 – PPE campaign
Camp 2 – C2W campaign
The reason why I recommend doing this is because you never know. So try both.
I ran this on Mobile News Feed only; as they are mobile offers. For now I didn’t split it by device.
Each campaign had 5 adsets, each adset was targeting 1 really passionate interest I got from doing my research using audience insights tool.
Here’s one of my PPE ads to give you an idea (note I split tested 5 images, and 1 angle – on FB images are everything, so start there)
One of the keys to WH on Facebook is picking a niche with passionate audience; but before we get there, we need to have some offers to sling these people else all work is going to be for free (we won’t have a way to make money for all this hard work we’re about to do)
Step 1 – Hit up your AM, and get a list of top converting offers right now that meet my math. By math I mean what I need in terms of payment to match my numbers based on what the lander CTR is to be expected; what is the CPC we will be paying for every click to lander, and what is the conversion rate. That allowed me to calculate that I need an offer thats at least paying out $9 minimum. With that in mind, i picked a win Iphone 6s offer; iPad Mini, $1000 Virgin Air Gift Card
Campaign Vertical: Sweepstakes (Mobile)
Geo: Australia
Traffic source: Facebook
Offer: [WAP] Win iPhone 6S /AU, [WAP] Win iPhone Mini, [WAP] $1000 Virgin Air Gift Card
Payout: $12, $12, $9.60
Step 2 – Go to google, and type in “trends in Australia”; it returned bunch of results the main one being
https://www.google.com.au/trends/hottrends
Google Trends for Australia. GO through the list and find something that you think it interesting; write it down on a notepad; get around 5 things. After you get a list of the 5 things, head over to Facebook Audience insights; select the country that you want (in this case Australia), and type in every trend from your list one by one; make note of total audience size it splits back.
After doing it for all the terms, then go and find the top 2; you want to go in deeper and evaluate which are the most passionate fan pages related to these main interests; and then write those down. TO find these, you have to start broad, then work your way down using the affinity score, the higher the better; and fine tune your list. I am not going to give you a step by step on how to do this right now because it’d take a long time; but the best primer I found was this video course which covers running camps on facebook from A to Z; its for eCommerce but that doesn’t matter – what you take away from it can be applied DIRECTLY to running any kind of campaign on FB like an expert.
*When I did this, my niche was Game of Thrones because I know they have a mega following and there will be tons of passionate fan pages on FB; which is key to targeting.
Step 3 – So now I had my list of 5 really passionate interests to target on FB, and i had my niche (Game of Thrones), and I had my 3 offers I will split test to see which one will win.
Next up landing page; I knew I was going to run this on FB so using the FB colors was a no brainer; my experience told me that taking and using someone’s authority in your favor is always good; because when people trust something; they are more likely to buy/convert. Facebook colors, no problem. I knew in order to engage the people who love Game of Thrones, I need to make this a fun survey style landing page – and ask them questions in it. I asked BannersLanders to create me a landing page that looked like this:
Here is the main page (all other pages look the same, except the question changes and the picture related to the question):
Here is the final page, where they get presented with a prize:
IMPORTANT: Pay attention to how all my 3 prizes are on there, but 2 are disabled, and only 1 is available. I actually Had B&L create me 3 variants for each prize being available, and I went in testing 3 landing pages to see which offer people want the most!
As far as hosting landers, I hosted my LPs on rackspace; I wrote a free guide on how to do that right here. Reason why I like rackspace CDN is because no matter what country you run in; you can upload your stuff into one single place and they will serve it from the closest node; that’s a huge time saver for me and also cost saver not to mention I don’t have to worry about server downtimes and all that other stuff I HATE dealing with when it comes to hosting.
TIP: Get a cool domain, and CNAME your rackspace CDN url to it to build more credibility with the visitors. (I ended up getting some domain, and setting up a cname which was game-of-thrones-fans.mydomain.com and hosting my LPs on there)
Step 4 – Time to setup the campaigns. Again, I am not going to step by step this because it would take another 5 pages; so I will do the readers digest version. If you never done FB campaigns before and unsure of how to set things up; I again recommend this video course where you can learn how to setup a campaign, how to structure it, and how to optimize.
I went into facebook power editor, I created 2 campaign objectives. One is with Page Post Engagement, and the other is clicks to website.
Camp 1 – PPE campaign
Camp 2 – C2W campaign
The reason why I recommend doing this is because you never know. So try both.
I ran this on Mobile News Feed only; as they are mobile offers. For now I didn’t split it by device.
Each campaign had 5 adsets, each adset was targeting 1 really passionate interest I got from doing my research using audience insights tool.
Here’s one of my PPE ads to give you an idea (note I split tested 5 images, and 1 angle – on FB images are everything, so start there)
Step 5 – Spend some money. I spent a total of $500 dollars to collect data, split testing a total of 5 images.
I found what worked; then I added more images like it. To scale it, my strategy is to duplicate the winning adset a few times over. In my tests, it was obvious that increasing budgets even at account time reset didn’t yield good CPA’s in fact, they went up in price. So duplicate, duplicate, duplicate. That worked best.
Step 6 – Looking at which offer to run; now I am not going to tell you which one did best; but it will be obvious after you have significant data. Remember how I had 3 variations of lander where only 1 offer was available?? You will want to run just that lander variation with the offer that does best on your funnel and scale!
As always, the PPE ads have to be 1200×1200 pixels while the C2W ads are 1200×628 in dimensions. I found them on images.google.com, and just set it all up in power editor.
Hope this guide is going to make you some money; it’s not hard – you just gotta do it!
