boomboomer
Power Member
- Feb 7, 2008
- 562
- 885
Just joined here, although I've been doing affiliate IM for a while with mixed results.
I'm just now getting into local SEO and I like this method. However, I live in a smaller town, where local search volumes do not seem to warrant marketing to local business. So I'm wondering if an initial contact via email, followed up by a phone call would get results. I'm going to try it but I was just wondering anyone's opinion.
ImMagster
In such cases when the volume is quite low, it's better to not speak about the search volume at all. Present the deal in a general manner stressing that more and more services & products are being sold online. In that sense, the way you approach prospects will change but it is still doable.
A phone call to ask for permission to send the email and then a follow up email is the next best thing to personally visiting businesses (imho) so that's definitely a good way forward in your case.
boomer,
Why haven't you sold them on a yearly maintenance contract? Charge them $50/mo or whatever a good number is, to keep their ranking up there. Explain the need for continued maintenance because Big G changes their algo all the freaking time and you have to do periodic work to their website to keep up with the changes or else their website will drop down in the serps.
With the current deal, I just have to rank the site now and not have to worry about pandas, penguins or zebras.
The best part about this method is that it pays quite well compared to the effort you put in. On the other hand, the returns on a monthly/yearly contract won't be quite as much.
Moreover, I view this method purely as a hook to be able to sell other kinds of services which are recurring in nature (like hosting, autoresponders, etc.). These services are just as rewarding as they don't take up too many man hours.