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[Method] Banking Over $4,000/month - Sneaky 7 Step Offline Method

Discussion in 'Offline Marketing' started by boomboomer, Nov 25, 2012.

  1. boomboomer

    boomboomer Executive VIP

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    I have been using this method for several months and there?s no reason why you can?t start using this right now to start generating some serious income. This method can work well even if you just want to use emails instead of cold calling or personally visiting prospects. However, I have found that this works best when a phone call is accompanied by a real letter followed by a personal visit to close the deal.

    The Method:


    The method involves offering local businesses a service to rank websites on the first page of Google.

    I can already hear you screaming ?Are you kidding me? This is one of the oldest offline methods?

    The method might be old, but I?ll be showing you how to identify prospects which satisfy the following criteria:

    1. Will be eager to use this service
    2. Will have websites that are extremely easy to rank

    Combine these two and you have a gold mine waiting to be exploited.

    What you?ll need to implement this method:

    1. A tool to check competition (free and paid tools available)
    2. Ability to build links (DIY, use tools like scrapebox, gsa, amr, etc. or use someone?s service from fiverr or this forum)
    3. Ability and motivation to go out and talk to people.

    Once you have all the above-mentioned tools, you are ready to get cracking.

    Step 1 ? Select a category



    Select any category of business which has a local market and could do with more online traffic. The best businesses are usually small service businesses which don?t have adequate resources to effectively market their services. Some types of businesses which I have had success with include doctors (drill down to specific categories like dentists, pediatricians, etc.), lawyers (choose specific categories like dui lawyers, criminal lawyers, divorce lawyers, etc.), accountants, fitness trainers, tutors, cleaning services, house maintenance services, etc.

    The list of businesses that you can market this service to is huge and a quick look at the categories in yellow pages (or any other directory) will confirm that.



    Step 2 ? Check Online Traffic for Selected Category



    Once you have selected a category, head over to Google Adwords Keyword tool and check the traffic that the term ?[category] in [city name]? gets. For example, if you are targeting dentists in city1, check the traffic that ?dentists in city1? gets.

    If the term gets over 200 searches per month, it is worth pursuing. This number might seem low but bear in mind that, for an offline business, even a single new client could be worth several hundred dollars. A single client could potentially recoup the investment that they would have to make in your service.

    Step 3 ? Check Competition



    Use a tool like Market Samurai (paid) or SEOQuake browser plugin (free) to evaluate the top 10 sites that appear in Google for the search term you have selected (?[category] in [city name]?). If the top 10 results contain 2 or more sites with a page rank of 0, this market is ripe for the taking.

    Step 4 ? Identify Prospects



    This is the most important step in the whole process which will help you identify prospects which satisfy the criteria mentioned above.

    Make a list of all the websites which appear on pages 2 ? 5 of Google for your chosen search term. Additionally, if there are ads appearing for your search term, include those websites in your list as well. This should get you a list of 30-60 websites.

    Now go through this list and only keep websites which match all of the following criteria:

    1. Has a minimum domain age of 4 years.
    2. Has ?[city name]? and ?[category]? mentioned at least once somewhere on the home page.
    3. Does not belong to a business that present in multiple cities.

    The websites that remain in your list after applying this filter have the following characteristics:

    1. Being aged domains (some of them might even have a good page rank), they are much easier to rank with minimal off page SEO (mostly link building). In most cases, these websites can rank on the first page with a single scrapebox blast, a single link wheel/link pyramid or a handful of press releases. (Even after Panda/Penguin/Dolphin/Zebra/etc.)

    2. The age of these domains shows that these businesses are real having been around for some time.

    3. Most importantly, because these websites are ranked in the first few pages, they most likely receive some organic traffic from Google. This means that their owners understand the value that you could offer by ranking their website on the first page of Google. This makes your job of convincing the website owners much easier.

    Using this list of websites, create a numbered list of the names of the firms which are owners of these websites. This list will come in handy in the next step.

    Step 5 ? Contact the Website Owners and Make Your Offer



    Before you contact website owners to make your offer, you need to know some of the most common excuses they will give you initially. Here?s a list of these ?excuses? along with an explanation of how you can counter those:

    1. I already have a person in charge of my website

    This is by far the most common line you?ll hear. The best way to counter this excuse is to point out that the existing person/company in charge of their website is doing nothing to rank it higher. Not only will this get your prospect?s attention, it?ll also open the door for you to start hosting the website and make a nice recurring income.

    2. There don?t seem to be any tangible benefits/It is too expensive

    Even though most of these website owners understand the value of online traffic, some will play dumb to take up a good bargaining position. The best way to counter this argument is to ask the prospect what a single client to him/her is worth.

    Then go on to illustrate how just a couple of clients obtained from increased online traffic can help recover the investment in your service. When you position your offering in context of the prospect?s business, it becomes hard for the prospect to ignore the benefits of your offer.

    3. Can I Speak With You Later

    A lot of prospects will try to avoid wasting time by telling you to get back in touch later. When anyone says this to you, hand over the list of business names (that you created in step 4) and tell the prospect that you are sending this offer to all of these businesses and that you will be able to accept no more than 2 of these businesses as your clients.

    Irrespective of what the client says, make sure that you emphasize that the offer is on a first come first serve basis and that, based on past experience, this offer will be lapped up by two firms by the end of the day.

    This will create a sense of urgency and a fear of losing out to the competition and help you in closing the sale.

    When you make your offer, tell the prospects that the results will be deliverable within a period of 60 days and offer them a 100% money back guarantee should you fail to deliver. This will help you overcome the last bit of resistance that might be left in your prospect to accept your offer.

    Step 6 ? Accept Clients & Build links



    If you follow the steps mentioned above, you?ll definitely end up with more than two clients. There?s not been a single case where I have failed to land less than 4 clients for any given market/city combination.

    Now remember how (in step 5) you told your clients that you can accept only two of them? Forget about that and go ahead and accept more than two prospects (with a maximum of 5 clients). If you have more than 5 prospects, sort them in descending order of the website page rank/domain age and select the top 5.

    Why are we doing this? It is because we don?t know exactly how Google ranks websites and we can?t be sure of which websites will rank better. By selecting 5 websites, you increase your chances of ranking at least two of them on the first page of Google search results.

    Once you have accepted your clients (max. 5), you can start the link building process. The process which has worked best for me has been to do a scrapebox blast to at least 1000 auto approve sites, post an article to the top article directories and post a couple of press releases on free press release sites (for each of the 5 clients).

    To do this, you?ll need one article (max $5) and one press release (max $5) which you can use for all the 5 clients by changing the firm name in the article/press release.

    This link building alone should get at least two of your clients? websites to the front page of Google. If this doesn?t, repeat the process another time and it should get the job done.

    So far, I have never had to do more than two rounds of the above-mentioned link building process to get two websites to the front page of Google.


    Step 7 ? Close the Transaction



    Once you have a particular client?s website on the first page of Google search results, get in touch with the client and present the results of your service. At this time, get your client?s signature on a document that states something to the effect that you have delivered what you had promised to deliver. This will be important to indemnify you should any future change to Google?s algorithms knock your clients? websites off the first page.

    Do this for each client whose website you have been able to rank on the first page of Google.

    For the rest of the clients, get in touch with them and return their money back.

    Economics of the Method (Pricing/Refunds/Profits)



    You can price your service anywhere from $200 to $500 and still be able to land clients. I personally price this service based on the category of business and the average value of a single customer to that business.

    If a single customer is worth $100 (on average) to a business, I?ll charge a minimum of $200 for this ranking service as it is easy to help prospects rationalize investing in the service (by saying that getting just 2 new clients due to this service will help them recover its cost).

    Assuming that you charge a minimum of $200 per client, here is how the economics of the method work (assuming you get 5 clients):

    1. Cost of article: $5
    2. Cost of Press Release: $5
    3. Cost of link building
    a. If you have tools like Scrapebox/GSA/AMR - $0​
    b. If you use a service like fiverr - $50 ($5 x 5 clients x 2 rounds)​

    The maximum total cost is $60 assuming that one round of linking isn?t enough. However, if you own any of the above mentioned tools, the cost for a single category/city combination is just $10.

    If you get two websites on the front page, you will earn $400 out of which your profit will be anywhere from $340 to $390.

    Final Word



    This is an incredibly simple and powerful method which has been working well for me over the past several months. Once you have these clients, you can always upsell other services down the line which can provide you with recurring income and boost your profits.

    I hope that you can put this method to use and kick start (or supplement) a profitable business.

    Note: If you have questions, post them in this thread (instead of PMing me) and I'll try to answer them.
     
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    Last edited: Nov 25, 2012
  2. nerfsmurf

    nerfsmurf Junior Member

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    Sexy Method! I was thinking about SEO work, and I this seems to be a damn near PERFECT way to get started. Its like you entered my head, took my plan, re-twisted it (for the better) and posted it on BHW!
     
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  3. SilverMovieDownloads

    SilverMovieDownloads Power Member

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    Nice method. I really like how you included counter arguments for the common business owner excuses, Thanks + Rep added.
     
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  4. srodoks

    srodoks BANNED BANNED

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    Great method. this was the inspiration for me
     
  5. jablz

    jablz Newbie

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    Thanks for the breakdown. Congrats on your success with this method. It has given me a few ideas, and a little more motivation to make that follow up phone call. The fear of the call has been my biggest challenge to overcome.
     
  6. boomboomer

    boomboomer Executive VIP

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    Look at it this way - the worst thing that could happen if you make that phone call can't be bad enough to negatively affect you for more than a couple of minutes.

    You've got nothing to lose. Make the calls - and keep making them till you make your first sale. Not only will you gain more confidence with each try, you'll also learn to make people respond more favorably to your calls.

    Don't over-think it. Just do it. Not tomorrow, not the day after but right now!
     
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  7. Sephirot_90

    Sephirot_90 Registered Member

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    Do you use exact match when doing keyword research?
     
  8. boomboomer

    boomboomer Executive VIP

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    No, I use broad search. I use the keyword tool just to get a rough idea of whether there is any interest in the search terms at all.

    You can use exact search results but then you'd have to add up exact search results for all kinds of variations of the search term. The broad search number gives you a fair idea of the total searches being performed.
     
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  9. squidkai1

    squidkai1 Junior Member

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    I like this method as it gives a full scope from start to finish way to prospect for offline clients.

    If cold calling isn't your thing, you can also do a whois on the domains you find and get the email of the person who setup the website if it's not hidden (most will be the owners themselves) and email your offer directly.

    Thanks OP
     
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  10. sandrine10

    sandrine10 Power Member

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    Thinking of the same method but here it's more PERFECT way yeah.
     
  11. boomboomer

    boomboomer Executive VIP

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    This can be done (and I have tried it) but the results are much, much better if you accompany this with a phone call. Think about this - out of all the emails that you receive everyday, how many emails do you read till the end and more importantly, how many emails do you take action on!

    If you simply don't want to call anyone, partner up with or hire someone who is good at cold calling. You might have to split profits (or pay a salary) but the increased conversions make it worthwhile.
     
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  12. mrsix

    mrsix Power Member

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    are you putting them on any sort of recurring payment plan or just a one time ranked to the 1st page for $xxx?
     
  13. gypsyr0ad

    gypsyr0ad Regular Member

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    I also have read of a little twist to this method, the only difference in the method is instead of just ranking their websites, you first create and rank your own in said niche, then offer them ad space as well as the SEO on their sites.

    This goes a long way, as it shows them you already have page one of google and they can be on your sexy site instantly.

    I do not understand the examples you gave with doctors and infact the method I referred to uses that as well.
    IMO, every doctor I have ever seen, has a full waiting room and it takes forever to get an appointment with them, where the heel do you find doctors who are in need of patients?

    side joke...

    Some where, in this world, is the worlds worst doctor, process of elimination, he is out there somewhere, never the less, he might very well be a decent doctor, just, he is the worst of them all...

    The scary part is, people have appointments to see him on monday :crazy:
     
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  14. seoguru13

    seoguru13 Senior Member

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    I guess when OP means a doc, it could be a cosmetic surgeon or a dentist too, where the value of a lead could be more than $10k! Your regular physicians might be busy, but the key is to get hold of specialized docs.



     
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  15. boomboomer

    boomboomer Executive VIP

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    Yes. I've managed to get over 60% of my clients to start hosting with me. This method is an excellent hook to poach someone else's clients and then build a long term relationship.


    It doesn't matter if a doctor (general or specialized) has a full waiting room. If you tell Doctor A that Doctor B is going to start getting more patients, do you think Doctor A will think twice before signing up with you? The cost of this service for any doctor is minuscule compared to what he/she earns.

    Moreover, even if a doctor (or any service professional) has a full calendar, there is always another doctor who gets more patients - and better reputation, as a result. A doctor who has a waiting period of 2 weeks is a lot more respected than a doctor who has a waiting period of 2 days.
     
  16. zebrahat

    zebrahat Elite Member

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    Really solid summary, rep added. It's always important to have comebacks and responses to standard objections, and a means of poviding reasonable proof you can deliver the services promised, all covered in this overview.
     
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  17. evertr

    evertr Newbie

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    You tell your clients it takes 60 days to get results? How long does it actually take you to rank the websites on the first page?
     
  18. boomboomer

    boomboomer Executive VIP

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    There's no way of accurately estimating the time it'll take to rank a website on the first page. That's why I tell them 60 days so that I have enough time.

    I have been able to rank most of these sites (over 90%) within 4-5 weeks but it's better to keep some extra time. Mentioning a longer time frame also allows you to give the impression that a lot of work has to be done to rank a website. This in turn, increases the perceived value of your service quite a bit.
     
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  19. ViperVin

    ViperVin Regular Member

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    Thanks BB for letting the cat out of the bag. Just kidding.

    Been using this as one of my main methods for years and works well in terms of getting the job done. The SEO part is incredibly easy when they are already on the 2nd or 3rd page.

    Hardest part for me (and still is), is closing the client and making the deal. I'm just in a region where businesses here are spammed constantly by larger SEO companies.
     
  20. boomboomer

    boomboomer Executive VIP

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    Yeah - that is what makes this method such a success. And because you can deliver on your promise, you increase the chances of turning prospects into repeat customers.

    I hear you. Irrespective of what one's selling, closing the deal will always remain the hardest part. As your prospects are being spammed constantly for SEO services, you need to position yourself differently from the rest of the SEO guys.

    Here's something that can help you establish yourself as the real deal:

    Lobby with the local chamber of commerce (or the equivalent org. in your city) and offer their members something which can help them see what you can do for them. You could offer a free seminar, free consultation or even free ranking services to 2-3 of the members. This will generate tremendous goodwill for you apart from establishing that you really know what you're doing. If you do this well, there's a very good chance that you can get this published as a story/article in your local newspaper. The chamber of commerce might also be willing to publish a press release which has a very good chance of getting syndicated (because it comes from a reputed source).
     
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