Meta tags

Meta tags are not working. You can use meta description and insert your keyword into meta description.
 
1. Title and meta description tags still matter
2. Online directories and citations
3. Google My Business: Claim and optimize
4. Online reviews matter
5. Use local structured data markup
 
I would say yes, include your location in meta

If I am searching for shoe repair I would most likely search "city shoe repair"

If your shoe repair shop does pop up and you have NOTHING about where you are actually located, I might go to the next site that has a location.

And location will just reinforce the location shoe repair that Google has already started on.It also would help if I am out of town and a bit lost, knowing exactly where this show place is without having to go to googlemaps or places or another map site...
 
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