- Oct 20, 2022
- 448
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- New Feature (introduced at the end of 2024):
In Meta Ads Manager, a new function has been added to schedule increases in daily budgets for specific dates and times.
- How does it work?
How to set it up:
In Meta Ads Manager, a new function has been added to schedule increases in daily budgets for specific dates and times.
- How does it work?
- Set a base daily budget.
- Plan the days when the budget needs to be increased (e.g., during holidays or promotions).
- The system will automatically revert the budget to its original value after the peak period ends.
- Monday to Thursday: $100 per day.
- Friday to Sunday: $200 (no need to change it manually).
- Greater reach on peak days.
- Convenience of automation — no need for manual budget adjustments every time.
- Cost optimization: your budget is spent only when the audience is most active.
How to set it up:
- Go to Ads Manager or Meta Business Suite.
- When creating or editing a campaign, select the budget adjustment feature.
- Enable the "Flexible Budget Adjustment" option.
- Specify the days or times when your budget should increase and set the desired amount.
- Confirm the changes.
