MaxBounty Acquisition by Mrge – Good Move or Not?

RoboTech

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Hey everyone, just came across the news that mrge has acquired MaxBounty (press release below). MaxBounty has been a leader in CPA, CPL, and CPI campaigns for a while now, and now with mrge, it seems like they’re expanding even further into the Commerce Advertising space.

Mrge has been growing fast with their global footprint, already owning other companies like digidip, shopping24, and Yieldkit. I’m curious to know what you all think about this move. Do you see this as a positive for the performance marketing industry, especially for publishers? Or do you think the consolidation in the space might lead to some downsides?

Thoughts?

Press release: https://mrge.com/wp-content/uploads/2024/08/240813_mrge_Press-release_MaxBounty-Acquisition_EN.pdf
 
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