Matt Cutts: The Next Penguin Update Will Be Big

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We are here to STAY, so no SHAKING...There is always a Solution for Everything. Let them bring there Jaring and Jolting updates. We will still come out with our own way to Slap it.. WE ARE READY!!! ;)
 
Yawn....if google really wanted to do away with seo they would simply:
A. Remove the importance of backlinks. do follow, no follow, who cares. Stop any benefit from backlinks of any kind.
B. Remove any indexing value of Emd's

By doing this:
A. Google could concentrate on algorithms that tested content quality SOLEY removing spun or overtly optimised pages from high rankings. Shouldn't be too hard to come up with better algorithms to do this.

B. Rely more heavily on bounce rates to justify a sites position. Those with poor bounce rates will lose ranking. Tied in with a sites content this would mean that all sites are relevant to searchers on top pages.

Till google does this simple tidy up, I will have to believe that we are playing a game of cat and mouse that suits google as it leaves just enough doors open to allow us all to keep sites in its search engine, whilst tidying up certain, not all, aspects of its engine.
 
Well, if google penguin is more of the same, then I would imagine they have dug deeper into those over-optimized. In the end, like others are saying, you adapt and move forward.
 
blackx said:
F*ck Matt Cutts!
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Who the hell are you to say f**k to Matt Cutts? As he is saying anything that is true. We should believe that. Anyways we will have hard time saving our site from next penguin. From now I have to focus on the quality of my links.
 
Well eventually you get to the point as an engineer where there's an upside and a downside. They can only damage control aspects of SEO that have seemingly immediate effects to ranking and drawing in traffic.

Example: Maybe these Google engineers target a type of page structure strategy that brings in immediate traffic for keyword terms.. or a type of content, or a type of backlink content, or a combination of all. Regardless, there needs to be certain indicators that the "SEOers" use to accomplish positive SEO results which is somewhat at the expense of Google.

Google has already demonstrated a few things
1) Google doesn't like SEO
2) Anchor text - all the "SEOers" are repeating similar anchor text
3) Content on backlinked pages - if you're going for positive SEO from link structures & spin content on all those backlink sources you are trying "SEO"

Note:
--This is based on widespread seo information - There may be quick investments that work, such as 301 redirects.
--A quality established domain may trump the entire thing.

Negative SEO? Spam may just be null - who knows, maybe faking positive SEO on another website is the way to go.

Either way, Google will never win the game, unless it's at the expense of the users.
 
Dang!! I just got done cleaning my poopy pants. Wife not going to be happy.
 
Again shit gets blown out of proportion

He clarified his remarks later:

Hey Barry, I wasn't saying that people needed to overly stress out about the next Penguin update, but I'm happy to give more details. I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.


If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates.
Likewise, we're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It's not the case that people should just expect data refreshes for Penguin quite yet.
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bashx said:
Again shit gets blown out of proportion

He clarified his remarks later:
Click to expand...


Just read his response a few times to dig a little deeper. As always, take what Matt Cutts says with a grain of salt, but notice that multiple times he mentions "adding new signals" in his response. I think this is a huge takeaway into focusing in more diversity with link building and also moving more into a social direction. Not to sound like a broken record, but it sounds like Matt is giving us some hints here as to what this update is going to accomplish. Diversify!
 
Isn't it said that Google updates their algorithm ... every 17 hours?

Just adapt and give them what they want and you won't have to worry as much :).
 
OMG why someone already did not shoot that idiot....Hope the first atomic weapon will hit Mountain View when the big war starts :)
 
what he means is that they are going to hire an additional 10K Indians, on top of the 50K they already have, to manually de-index sites.
 
Mobile's sort of the new Google Labs, so I'd expect the next update to be less algorithm-oriented and more a convergence of semantic results and combined media, sort of along the lines of the knowledge graph results previews you see for stuff with wikipedia entries.
 
Nah, not if you know what you are doing and don't over complicate things. Keep it natural, keep it simple
 
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