Massive landing page drop off on facebook ads

Checkmate Ads Agency

Elite Member

Jr. VIP

Oct 17, 2023

2,096

1,034

• Apr 6, 2025

• #21

You're likely getting curiosity clicks from low-intent creatives. How about try prequalifying users better in the ad (e.g. clear benefit + strong CTA). Also test landers that filter out freebie seekers, like quiz-style or bold statements.

 

Sky Lisa

Previously banned member

May 6, 2023

117

15

• Apr 8, 2025

• #22

Maybe your page is not featured by facebook. Make it more beautiful.

 

E

Emily 23

BANNED

Apr 5, 2025

83

18

• Apr 9, 2025

• #23

Try testing your page speed, optimizing your CTAs for clarity, and making sure your ads are attracting the right audience. Make sure your ad copy matches your landing page to avoid mismatched expectations.

 

J

Jin 3

Newbie

Apr 9, 2025

41

4

• Apr 9, 2025

• #24

Broad targeting can also bring in low-quality traffic, so try similar audiences based on actual conversions. Test pre-qualified direct response ads for users.

 

J

Jorex

BANNED

Mar 12, 2025

130

21

• Apr 9, 2025

• #25

You can redesign your ad copy to attract viewers and engagers, and make sure your Landing Page also has compelling content to keep customers coming back, re-optimize your conversions, and try different target audiences.

 

Norah Do

Regular Member

Jr. VIP

Mar 28, 2025

456

38

• Apr 9, 2025

• #26

Even if your landing page has rich content similar to your competitors, you should review whether your content matches your call to action. Your CTA should be short and compelling enough to make customers convert so that your purchases can improve.