It's all very good to motivate people to cold call and show we can do it, etc. But the problem is that it's very inneficient. You are only one of you yourself, calling one person at a time.
Out of the dials you'll make, some are inexistent numbers, others no one was there answering the phone, others you either can't get past the gatekeepr, or if you do and they are willing, the owner isn't there, and then it's when you can start measuring your % of sucess when you can actually speak with the owner.
I've been there. Can it work? Yes. Can I do it? I can. I'm good at talking with people. Do I like it? No. I can do it. But it's highly inneficient in my opinion, especially because everyone and their aunt does websites nowadays.
Cold Calling takes like a week to make some Good Value Output..It took my team around 2 weeks to make 1st Sale..(it was 5 months old Story)..Do not Loose Hope.>Try try ..make Pitch more powerful..More COnvincing your Call it is more chance for you to get client.
Now a days In Type Calling is to find a Crappy design site, make or redesign it on your own server with Brilliant look etc..make a Proposal and Fax the Owner Your Own Server demo which you redesigned and offer him what you want to charge!!!If he like his site and love your design..he 100% will pay you for design which you already made..if he does not then Onbviously you can find same industry crapy other site and change few things and show him the same piece..
I've stopped doing this, and here's the reason: you're working for free, doing or creating a mockup-slash-proposal to show to your prospect, either showing him in person or sending him an email with a link to the mockup that you created and you're hosting on one of your domains. This, with no guarantee you are going to even be considered. Now, there are methods here on this forum and even salesman that can make presentations without any guarantee to their prospects, but they usually do this on high ticket priced items, because if they do follow through and end up getting the job, it's a significant amount of money that was worth the average time spent on doing this free work. In your case you're pricing yourself a little too low.
As human beings, we like the status quo. And it takes something, a shift, to make any one of us to get out of it. Making a move out of something that is familiar or comfortable is not typical behavior. And people will still prefer the status quo, or, if that is not acceptable, go with a familiar solution. Cold calling isn't that: we're a stranger.
But don't let me talk you out of this. Cold calling works, but it's just not an optimal way to go about getting leads.