I see that the rules are very strict here...
on all credit score offer i see this rules:
Restrictions:
Allows all traffic except incentives
-No Craigslist marketing or Job Board marketing of any kind is accepted.
-Publishers may not use "FREE" & "REPORT" in conjunction with any advertising.
You obviously need to talk to to your AM before sending leads to them. Transparency is key.
Those restrictions are there because many people have abused the same old job/apt CR method in the past and it did no good to advertisers.