Lower the competitor in search results

It is necessary, with the help of black SEO, to lower the competitor in the search results and so that this is not noticeable in Ahrefs, Semrush and other similar services

There's no real keyword targeting options for campaigns, just keyword exclusions with standards . Most advertisers at this point are likely running on Smart Shopping or Performance Max now and there's no query reporting/negative keyword capabilities with those campaigns (unless you reach out to support to have negatives added from their backend). This means that most advertisers don't actually see what queries or keywords they're actually serving on since Google has limited this data visibility with the new campaign types.