I'm working on my first project (MNS) and I'm concerned I'm not going about it in the right way; I could really use some advice from experienced members. For starters, the domain I'm using doesn't have any of my keywords in it. It's a branded domain name that I bought before I ever considered applying SEO and using the site for marketing, but the name is pretty general and I figured I could just slap any kind of content on it without people questioning the relation of the name. Now I'm worried that having a domain name that hasn't been marked with a keyword is going to affect how I rank in the SERP. I'm also concerned about my keywords, and the way I'm putting them into use. I'm building my site in a format like "domain/keyword-1-here," "domain/keyword-2-here," and I intend to try and rank those pages exclusively while filling the rest of the site with quality original content (downloads, resources, etc.). Keyword 1: - CPC: $7+ - Competition: Low - Difficulty: Easy - Global: 2,000 - Local: 1,000 Keyword 2: - CPC: $1+ - Competition: High - Difficulty: Relatively Easy - Global: 3,000 - Local: 2,000 I've written a solid article for each of my pages littered with the keyword, variations of the keyword, and related niche keywords I thought might be used in relation to those keywords (but I wasn't focusing on those, just adding them in for SEO). I intend to select a new keyword every now and then and build several very strong, high-ranking niche articles. The problem is that my "bonus" content (like the downloads) isn't very SEO compatible; the terms are too broad and not many people are searching for it specifically. I suppose I could find a keyword to work into the content, but I'm wondering if it's a waste of time to focus on ranking with these pages. Am I going to have a harder time ranking without a keyword in my domain? This was my first time researching keywords; do they seem okay? Should I focus only on ranking my keyword-specific pages, or should I attempt to rank all of my pages. Thanks for your help, I can really use every bit of it I can get.