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Local YouTube Step by Step

Discussion in 'YouTube' started by beldorian, Jan 2, 2012.

  1. beldorian

    beldorian Newbie

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    I'm sure a lot of folks have heard about this, but I wanted to attempt a post which would add value to the community.

    I am doing SEO on YouTube videos for local offline brick & mortar clients.

    Step 1 > Identify a single keyword phrase you would like to target - if you have an offline client, find out which keyword phrase gets them the most traffic.

    Step 2 > Head over to Fiverr and get a gig for a 45 sec to 90 sec video promoting their business

    Step 3 > Create a channel on YT which begins with a local modifyer + keyword phrase (for example: austinplumbing or bostondoggrooming) - try to get an exact match. However, if that is not available, use one of the following naming options for the suffix of the channel name - use the area code, or hq, or x or something similar - do NOT start the channel name with those - (for example: austinplumbing512 or bostondogroominghq)

    Step 4 > Upload the video

    Step 5 > Create a heading to the video which is no longer than 60 characters and contains the keyword phrase for the business - NOT the business name (unless that is the keyword phrase you are going for). Do NOT include the suffix from above, just use the keyword phrase.

    Step 6 > Add a description with 3% - 5% use of the keyword phrase - Also begin the Description with a link to the client's main site.

    Step 7 > Add a SINGLE tag - NOT a ton of tags, just add the keyword phrase you are going after (for example: "austin plumbing" or "boston dog grooming") - don't forget to include a multiple keyword phrase in quotes otherwise, the keywords will be listed individually - Remember, this method is to laser target a single keyword phrase (remember that) - if you want to target other phrases, make other videos.

    Step 8 > Do your SEO work - remember, there is nothing new under the sun when it comes to SEO, right? But, in case you are curious about what I do, here it is - please no haters - This is just what I do - it may not be the absolute best, but it seems to be working:

    SEO Stuff:
    Step 1 > Create an article - Post it to eZine - in the article box, put 1 link to the video you are promoting and 1 to the offline client's main site.

    Step 1a > About gaining views - there are a bunch of ways to do this, I use a combination of Fiverr gigs and u2bviews. If you have specific questions, please feel free to post them here or PM me and when I get my messages above 15 I will reply *grins* (thanks for reminding me about this wcp31).

    Step 2a > If the client has Twitter & Facebook - post a link to the YT vid and ask the client's followers to check out their new video - but do it in a way that gets them involved - ask their opinion, or create a contest, give away 10 lottery tickets, or something like that...

    Step 2b > If the client does not have Twitter & FB, create those accounts - these do NOT have to be the client's main Twitter and FB account, and I think it is helpful to create accounts with the keyword phrase in them (but, that is just my opinion) - then see 2a - since these will not have any followers, you can get some gigs on Fiverr to remedy this, or what I also do is get on Twiends and then work it like crazy for about 3 weeks to grow followers, etc.

    Step 3 > After eZine approves the article, I wait about 3 days then bring it back, spin it and publish to at least 5 other article sites - In these articles I put 1 link to the YT video and 1 pointing to the next article site.

    Now that I have the basis for content and my first "layer" of links setup - I just start backlinking like crazy - not just to the video - and not just to the clients site - I try to split links that I set up in this way (this is not hard & fast, just an approximation):

    20% to the video
    20% to eZine article
    20% to Twitter
    20% to FB
    10% to the other articles and to the main site

    I really hope this helps somebody - I am finding that I'm able to rank to page 1 in about 2 to 6 weeks - and that there is some staying power with this - Again, your mileage may vary.

    I'm sure there are others who can get this done a lot faster than I, but, because my clients are offline brick & mortar businesses it is important that what we do is long lasting.

    I am definitely be interested in hearing what the rest of you think - Thanks for reading!
     
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    Last edited: Jan 2, 2012
  2. wcp31

    wcp31 Junior Member

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    You may want to add:

    plan for driving views from unique ips in the first hour, 24 hrs, and longer time periods. Views are a big part for ranking in YT --> Google

    And you will need to have some likes, favorites, and comments as well. You want the video to be picked up by the YT scrapers for their autoblogs to create more free backlinks. And the embeds will help with the YT rankings as well.

    YT is on to the TG/Main Street Marketing type of local marketing.
     
  3. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    Good idea for offline business model.

    Create a 60-120 sec. professional video promoting a company, sell them on SEO to promote the video to rank for x local keywords in the SERPs. Include professional Fan Page designed + 5 page Website. Charge $x.xxx for the package + $x.xx per month for SEO for x months until they rank top 3.

    http://www.youtube.com/watch?v=N-1I1OAtasY&feature=player_embedded
     
    Last edited: Jan 2, 2012
  4. ardavidr

    ardavidr Registered Member

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    great share, i have used a similar method and it works
     
  5. venomzz

    venomzz Newbie

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    Nice Method :D
    i'll try it :)
     
  6. beldorian

    beldorian Newbie

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    Thanks for reminding me about this, I updated the original post with what I use - it is important to remember if you are doing this through Fiverr you do NOT want views alone - you need to find gigs which will also give you subs, likes and faves - but, there is also no reason to rely solely on this method, you can get your other networks and friends to comment, like & fave too

    Thanks wcp, I appreciate the reply :) What do you do/use to accomplish this?

     
  7. beldorian

    beldorian Newbie

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    Cool vid IamNRE - I watched it - Do you do those yourself, or do you have them put together for you?

    I'm not sure if it is against the forum policy to post what my rate is to my offline clients - if it is not, let me know, and I'll be glad to post it. I'm kind of surprised what they are willing to pay... :)