Also this year, eighteen recognized experts was asked her opinion on the relevant factors for the local Google search for the area of ​​local search engine optimization again. The result is , as usual, a very valuable document from which I want to highlight the top 20 screws with Local SEO : • Use correct and meaningful categories at Google+ Local • compliance by the registered location to the desired location • Web consistency across the Local Citations ( = structured company entries ) • the quality and authority of the structured company entries • Company name , address and contact details on the company's website should match the style and Local Listing • Number of companies structured entries in the Web • domain authority of the company's website • Quality of the confirmed entry Google+ Local • City / State / Zip in the page title of the local landing page on the company website • Distance from town center • Number / Autoriät of inbound links to the corporate domain • number of pure style and Reviews • Products or services in the company name of the local entry Google+ • Number of companies structured entries on locally - relevant domains • Distance between site and search business location (especially mobile ) • Number of Citations structured on industry- relevant websites • Specification of the postcode on the Google+ Page • Specifying City / State / Zip on all sub pages of the web site • Number of ratings on traditional external evaluation platforms • the local authority side landing page URL on the company's website For me to ask the identified in the study Local SEO ranking factors constitute as relevant and to cover my everyday observations. The information gathered here 20 most important aspects I have highlighted so again, because this already in this country often represent the " tip the scales " because in many industries the competition far is as intense as in the U.S. on the local SERPs. It follows the way for the coming years for the SEO industry a good opportunity , especially when you consider that in the classic areas , the " room for improvement " is partially already become very closely - in return, waiting for a host of local suppliers it with efficient support now " finally get started with SEO ." Looking at the 180 positive and 30 negative ranking factors listed here so it should be clear how closely Local SEO is both associated with the classic search engine optimization, on the other hand also generate adjusting screws in the context of local search engine optimization , which can be neglected by traditional SEOs . Interestingly, the panel of experts has divided the individual local ranking factors in different categories, depending on whether they just Google+ Local factors external local factors , on-page signals , link signals , evaluation factors , social signals or factors for users' behavior and personalization represent .