Link Juice - Is It Gone After Removing a 301 Redirect?

Hey Guys,
I have 2 websites, Site A and Site B.
Site A (high PR) is 301 redirecting to Site B.
But now I want to remove the 301 redirect and build a legit website on it.

Will I still have the link juice on it after I remove the 301, or is it permanently gone towards Site B?
I'm asking this because a 301 is supposedly "permanent" but I'm not an expert on these things so if anyone can clarify this it would be much appreciated.

Once you remove the 301 redirect the juice is gone.

Yes. Once google finds that its gone i believe the link juice and authority also goes.

Damn, so this means that a 301 redirect is irreversible!
How about changing the redirect to another site, does this retain the link juice?

LOL People did not read your question properly!

Answer is that site A will still retain its link juice once you remove it from 301 to site B. (It has NOT been permanently transferred to site B)

Hey drogon, are you sure?
Let me rephrase the question so that everyone understands it right.
Once the 301 is removed, will Site A still have its link juice (I don't care about Site B)?

Smoker2 said:

Hey drogon, are you sure?
Let me rephrase the question so that everyone understands it right.
Once the 301 is removed, will Site A still have its link juice (I don't care about Site B)?

Click to expand...

If you want to be sure go and test it yourself! Or how many times do you want me to say yes??

Yah I misread the question lol.

Yes once you remove the 301 direct to site B, then site B will no longer be juiced up.

However if the original links from Site A are still there, once you remove the 301 redirect site A will still retain it's "Juice".

Site A has the PR. Despite all the times people talk about "transferring" link juice to some other site, it's not actually "transferring" anything. i.e it's not moving the PR from site A to site B. It's more like "passing" some of the page rank on to the other site, in the same way a link from it would.. So yes.. Site A will still have the same PR and thus the same "juice" to pass on to whatever site(s) you then link to.

The "permanent" part is just a page directive that says that the page no longer exists and you can find the new one over here. Has nothing to do with PR, link juice or anything other than how google itself handles them. Site A still has all the links etc pointing at it that give it it's PR. The 301 redirect is like a link from Site A to Site B and so google does what it does with links and passes on some of the PR to the next site.

Gyuman82,
Yep, the links to Site A are still there.

OldFatGuy,
The term "permanent" is very misleading and I was confused by it, but thanks for the in-depth explanation, this is exactly what I was looking to know.