Let's Do Some Mailing - 500 Piece - SEO Clients - BOOM!

In the future, are you going to be sending more letters if this works?

I send mail every week. This is just testing something...if it does as well as I think then we will scale.

This is just an example to show people how it can be beneficial.
 
are you doing the inbound marketing yourself or did you outsource that?
 
Working on doing 100 letters by next week. Best of luck!


I love offline marketing and like trying new things. I think I have come up with a very good way to get high open rates and I am going to test this with a small 500 piece mail drop.

I just ordered everything I will need for this drop:

*500 color copies of the mailing piece - $56.55 (that is only 9 cents a pop plus shipping - just found this company and no other local company can even come close so it is worth it to order a week ahead)

*500 stamps - $230.00 (I am a firm believer that stamps pull a better open rate over metered postage even though it is cheaper)

*"Confidential" Stamp - $11.46 (I always stamp something on the envelope to grab their attention)

*500 Envelopes - $27.84 (there are cheaper, but these are self seal - I would pay ten times to avoid not licking envelopes lol)

*Pens - $2.79 (We hand write all letters to the business - higher open rate)

*500 Pieces of my "insert" - $25.18 (this will make the letter a bit bulky and it hits home with SEO - this is the part that will get the phone to ring)

*500 blank index cards - $3.49 (the bulky mail piece will be secured to this)

*Scotch Tape - $3 (to secure the bulky piece to the index card)

*500 Return Labels - $56.51 (I have found that traditional "business stationary" gets ignored, but shiny (chrome) return address labels pull much better)

Now, I got the stamps, stamp, envelopes, pens, index cards, and tape at the office supply store. Everything else will be arriving over the next 3-7 days (mailer copies, return labels, bulky pieces). While waiting we will address the envelopes to the 500 companies - we pull the data on the specific industry we will target then I have the neighbor kids hand address them all. They are high school kids and it is easy extra $$$ for them.

This is a brand new "industry" that we are targeting - and a new mailer - all in total the cost is $416.82 (plus the cost to have them addressed) so it comes in just under $1 per.

I will update this as soon as we have them all put together and ready to send.

NOTE: We are using a separate 800 number for this so we can know exactly how many phone calls come from this and track everything. The mail piece is very aggressive and encourages them to "pick up the phone" and call - we aren't looking for website traffic - we want the phone to ring.
 
*500 Envelopes - $27.84 (there are cheaper, but these are self seal - I would pay ten times to avoid not licking envelopes lol)

Use a Sponge bro :p
But I hear you.. I've been sending about 100-200 Mails per week last few weeks. Depending on my free time; this is just something I do on the side.
Aiming 1000 by the end of the next Month. Might even open a Thread myself :)
Anyway, best of luck to you!
 
Use a Sponge bro :p
But I hear you.. I've been sending about 100-200 Mails per week last few weeks. Depending on my free time; this is just something I do on the side.
Aiming 1000 by the end of the next Month. Might even open a Thread myself :)
Anyway, best of luck to you!

LOL....I used to do that back in the day when there weren't self seal envelopes...or self stick stamps!
 
What kind of results were you seeing?

Use a Sponge bro :p
But I hear you.. I've been sending about 100-200 Mails per week last few weeks. Depending on my free time; this is just something I do on the side.
Aiming 1000 by the end of the next Month. Might even open a Thread myself :)
Anyway, best of luck to you!
 
Note: Several PM's sent asking for mailers. I'm not going to just hand over mailers that we have designed and tested...BUT if you want me to take a quick look at something that you have sent or are thinking of sending I will do my best to give you some feed back and suggestions. That I don't mind doing. Thanks.
 
LOL....I used to do that back in the day when there weren't self seal envelopes...or self stick stamps!

Haha yea. I use pre-stamped self sealing envelopes right now. Saves so much time, not THAT much more expensive too :)


What kind of results were you seeing?

I don't want to hijack netmoney1's Thread man. I might open my own once I have some free time, dont worry.
 
Haha yea. I use pre-stamped self sealing envelopes right now. Saves so much time, not THAT much more expensive too :)

Use self stick envelopes...we tried the "pre stamped" envelopes too...but found a better response with the actual stamp vs pre stamped and metered mail
 
Good luck Netmoney, I'm looking forward to your results with this. I'm sure you'll prove your method profitable very soon, as you always do!

I love how you can make something as huge as sending out 500 unique letters, that all direct to a separate 800 number, seem so small. Nevertheless, good luck, and I'll be watching this thread for your replies.
 
Good Luck dude! :)

Thank you.

Good luck Netmoney, I'm looking forward to your results with this. I'm sure you'll prove your method profitable very soon, as you always do!

I love how you can make something as huge as sending out 500 unique letters, that all direct to a separate 800 number, seem so small. Nevertheless, good luck, and I'll be watching this thread for your replies.

Should have the printing back late next week as well as the inserts we are using...then a couple days to have them all put together...have this batch on the calendar to be sent out on the 9th of August, which is a Friday...this will have them hit our destinations on a Tuesday.

As far as the 800 number most voip phone systems allow you to add additional 800 numbers easily. There are several different solutions to track calls. I really helps....800 numbers for adwords/ppc ads....another one for all landing pages promoted with seo....break it down as much as possible so you can really know what works....
 
Sorry did not check it properly

No worries. Will update in a few weeks when I have solid data from phone calls generated from this mailer and sales. Going to let it go for a few weeks once they are delivered to get a good data sample.
 
Use a Sponge bro :p
But I hear you.. I've been sending about 100-200 Mails per week last few weeks. Depending on my free time; this is just something I do on the side.
Aiming 1000 by the end of the next Month. Might even open a Thread myself :)
Anyway, best of luck to you!

That gives me an idea.. Ill share it with you all.

Put a SPONGE in the package!. Its big bulky and soft.

Say something like.. we included the sponge because we wanted to show you that we can help soak up some of your lost revenue by our seo services or some shit like that.
 
That gives me an idea.. Ill share it with you all.

Put a SPONGE in the package!. Its big bulky and soft.

Say something like.. we included the sponge because we wanted to show you that we can help soak up some of your lost revenue by our seo services or some shit like that.

Just get creative with it and you can use virtually anything. They key is to find something that is bulky enough to catch their eye but not too bulky to drive your mailing cost through the roof. I like to try to keep each piece of mail I put out the door $1 or under (including the postage).

We have some ridiculous "bulk" items on order for mail tests.
 
Great thread, netmoney. Would you care to share some of your bulk envelope stuffings?
 
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