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Let's Do Some Mailing - 500 Piece - SEO Clients - BOOM!

Discussion in 'Offline Marketing' started by netmoney1, Jul 23, 2013.

  1. netmoney1

    netmoney1 Executive VIP

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    I love offline marketing and like trying new things. I think I have come up with a very good way to get high open rates and I am going to test this with a small 500 piece mail drop.

    I just ordered everything I will need for this drop:

    *500 color copies of the mailing piece - $56.55 (that is only 9 cents a pop plus shipping - just found this company and no other local company can even come close so it is worth it to order a week ahead)

    *500 stamps - $230.00 (I am a firm believer that stamps pull a better open rate over metered postage even though it is cheaper)

    *"Confidential" Stamp - $11.46 (I always stamp something on the envelope to grab their attention)

    *500 Envelopes - $27.84 (there are cheaper, but these are self seal - I would pay ten times to avoid not licking envelopes lol)

    *Pens - $2.79 (We hand write all letters to the business - higher open rate)

    *500 Pieces of my "insert" - $25.18 (this will make the letter a bit bulky and it hits home with SEO - this is the part that will get the phone to ring)

    *500 blank index cards - $3.49 (the bulky mail piece will be secured to this)

    *Scotch Tape - $3 (to secure the bulky piece to the index card)

    *500 Return Labels - $56.51 (I have found that traditional "business stationary" gets ignored, but shiny (chrome) return address labels pull much better)

    Now, I got the stamps, stamp, envelopes, pens, index cards, and tape at the office supply store. Everything else will be arriving over the next 3-7 days (mailer copies, return labels, bulky pieces). While waiting we will address the envelopes to the 500 companies - we pull the data on the specific industry we will target then I have the neighbor kids hand address them all. They are high school kids and it is easy extra $$$ for them.

    This is a brand new "industry" that we are targeting - and a new mailer - all in total the cost is $416.82 (plus the cost to have them addressed) so it comes in just under $1 per.

    I will update this as soon as we have them all put together and ready to send.

    NOTE: We are using a separate 800 number for this so we can know exactly how many phone calls come from this and track everything. The mail piece is very aggressive and encourages them to "pick up the phone" and call - we aren't looking for website traffic - we want the phone to ring.
     
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  2. MachineLord

    MachineLord Supreme Member

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    Good luck m8! :)
     
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  3. Trepanated

    Trepanated Supreme Member

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    Sounds interesting - I'm a big believer in offline sales and marketing so look forward to hearing how it goes.

    Will you be using an email and/or phone campaign to the wider market at some point or would you just expand this mail campaign if it works well?
     
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  4. netmoney1

    netmoney1 Executive VIP

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    Thanks man!

    Well we do a lot of mailings already - this is just to test something new. I know direct mail kills it...point of this thread is to show people how you can easily turn $500 into several thousand recurring dollars every month with some creativity :D
     
  5. Trepanated

    Trepanated Supreme Member

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    Yep, that makes perfect sense.

    I think real mail is overlooked too much nowadays. With so much less of it around, a well designed mailout can almost be guaranteed to be opened.

    I totally agree with you on hand writing the envelopes too - the personal touch works wonders.

     
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  6. originalposter

    originalposter Jr. VIP Jr. VIP

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    I'm always impressed by your actions, netmoney1. You're one of the few here that share AND take actions at the same time. I look forward to see the results :). Good luck
     
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  7. Duffers5000

    Duffers5000 Elite Member

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    Well planned and implemented as always. I smell profit !
     
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  8. SPQR

    SPQR Elite Member

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    Wow, good luck! Is the 'insert' just a small weight to make people want to open the letters?
     
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  9. CosmicSoundz

    CosmicSoundz BANNED BANNED

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    1.how did you get the addresses.
    2.are they all local to you?
    3.can you show images of the content you sent them?
     
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  10. netmoney1

    netmoney1 Executive VIP

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    Thank you

    I love the smell of money :D

    Yes, in this case it is a light weight plastic piece

    1. We pick a specific industry to target then I have a VA gather the info and put it into a doc - then they hand address each envelope according to that list (lots of planning)
    2. This batch is not local - we are targeting a specific industry everywhere but locally for this test
    3. For this mailing it is a single piece of paper - short bullet points that basically tell them to pick up the phone right NOW - each mail piece we send now uses a different 800 number so we can track the calls, average length of each call, conversions, etc - this way we can see what approach works the best and keep tweaking. Everything from the chrome foil return address, to marks on the envelope are done for one thing....just to get an open.
     
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  11. Untouchable

    Untouchable Supreme Member

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    Another quality thread mate.
    Good thing you arent turning them into WSOs :p
    Looking forward to some awesome results.
     
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  12. SPQR

    SPQR Elite Member

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    Thanks for answering. I wish you the best Return on Investment.
     
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  13. Moosey

    Moosey Senior Member

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    Once again, GOLD from Netmoney. My business has been successful based on twists originating from your methods explained on this forum. I would like to thank you for doing what you do, it is much appreciated sir.
     
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  14. ahiddenman

    ahiddenman Elite Member

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    All the best with this mate :)

    Loving your stuff lately, keep it up!
     
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  15. netmoney1

    netmoney1 Executive VIP

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    Thanks

    Thank you

    Very welcome, I appreciate the feedback

    Thanks a lot
     
  16. dr.Hus

    dr.Hus Regular Member

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    so many details man , just mindblowing
    cant wait to see results :)
    p.s. is it just one person answering the phone - is it male or female ?
     
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  17. netmoney1

    netmoney1 Executive VIP

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    It rings to our main 800 number - we are just able to track it by using the unique 800 number - so the sales reps answer the call just like any other call
     
  18. young player

    young player Regular Member

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    Update this thread and let us know how it goes.

    Just a percentage of those will bring in a nice profit.

    I wonder what you would do if you got all 500 of them to sign up for your service.

    Are you going to charge them by the month or are you going to charge them depending on the keywords?
     
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  19. netmoney1

    netmoney1 Executive VIP

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    Just 1 deal makes it profitable. Each situation is different. We are hammering a very competitive industry.
     
  20. SPQR

    SPQR Elite Member

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    In the future, are you going to be sending more letters if this works?
     
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