Icey Dan
Power Member
- Nov 24, 2014
- 559
- 628
There's about 4 styles of ad copy that seem to work consistently and stand the test of time that I use frequently. I will share them below and hopefully it helps some of you who are just starting out. 
1. A.I.D.A.
This stands for Attention, Interest, Decision and Action. Its generally 3-4 sentences. That's why you see many ads that have "ATTENTION {WHATEVER}" as the first sentence but whatever it is, make sure it's attention grabbing. Then the second sentence should give a little info about the product or service and get them interested! Then you want to give a piece of information or phrase that pushes the person towards a decision. And last but not least you should always end with a call to action! Buy it now, Try it today, See if you qualify, etc!
Ex: Attention Cat Lovers! There's a new awesome product every cat craves! It's the ultimate new cat-playground so your cat gets the exercise it needs while still having FUN! Get it today while supplies last!
2. Short click-bait'y style copy
Don't be too click baity or Facebook won't like it but there is still ways to do it legitimately. Make sure to leave them wanting more! Generally with this style you NEED to take the person to an advertorial or pre-sell or something that gives them more information before actually taking them to your lander.
Ex: 5 Things You NEED to Know before Flying Internationally. You won't believe how many people forget #4!
3. Long form copy
300-500 words (about the length of a short-ish article). Many times this works wonderfully but depends on the product or service. It would literally be pretty much whatever would go into an advertorial but just used as ad copy instead. You can look at pretty much any blog article or advertorial for an example of this otherwise the post would be way too long!
4. Testimonial copy
This would generally be a testimonial about your product or service. Written or video or both. Then generally a call to action after it. This can do very well for credibility and works especially well for re-targeting but can also work great for cold traffic!
Side note: Emojis mixed in where applicable generally help too!
Hope this helps some of you when structuring your ad copies!!
1. A.I.D.A.
This stands for Attention, Interest, Decision and Action. Its generally 3-4 sentences. That's why you see many ads that have "ATTENTION {WHATEVER}" as the first sentence but whatever it is, make sure it's attention grabbing. Then the second sentence should give a little info about the product or service and get them interested! Then you want to give a piece of information or phrase that pushes the person towards a decision. And last but not least you should always end with a call to action! Buy it now, Try it today, See if you qualify, etc!
Ex: Attention Cat Lovers! There's a new awesome product every cat craves! It's the ultimate new cat-playground so your cat gets the exercise it needs while still having FUN! Get it today while supplies last!
2. Short click-bait'y style copy
Don't be too click baity or Facebook won't like it but there is still ways to do it legitimately. Make sure to leave them wanting more! Generally with this style you NEED to take the person to an advertorial or pre-sell or something that gives them more information before actually taking them to your lander.
Ex: 5 Things You NEED to Know before Flying Internationally. You won't believe how many people forget #4!
3. Long form copy
300-500 words (about the length of a short-ish article). Many times this works wonderfully but depends on the product or service. It would literally be pretty much whatever would go into an advertorial but just used as ad copy instead. You can look at pretty much any blog article or advertorial for an example of this otherwise the post would be way too long!
4. Testimonial copy
This would generally be a testimonial about your product or service. Written or video or both. Then generally a call to action after it. This can do very well for credibility and works especially well for re-targeting but can also work great for cold traffic!
Side note: Emojis mixed in where applicable generally help too!
Hope this helps some of you when structuring your ad copies!!
