Plan your content with proper keyword research.
I recommend the use of keyword research tools like Ahrefs or SEMRush.
Use don't try to stuff them in your content.
You will make your blog post title more SEO friendly by using your focus keyword in the title.
Use focus keyword in the title, meta description, add it naturally in content which makes sense with the article. Avoid keyword over-optimization and optimize the article for the keyword search intent.
Here there are many guides about on-page optimization, check it out.
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