A local plumbing company seems to have a hold on the market. They have the #1 ranked spot for almost all town names in the area. They have a fairly big seo operation going on I think. My question is, on each town/service page (aimed at keyword "town name plumber"). They have a massive list of keywords at the bottom of the page. I thought Google hated this? How are they still dominating? Am I right in thinking that eventually they will be punished?