Keyword = A Brand Name

Hey there!
It's been 3 months since I am working on a domain, and it has already come to around 2nd - 3rd page on long tail keywords of its main keywords.
I am writing a blog, in which I describe the company and what it does, etc.
But, on the first page of SERP,
1. The company's website.
2. A Wikipedia page of the company.
3. Google Play store app of the company.
4. Apple Store app of the company.
5. Reviews on Yelp.. etc.

The On - Page SEO for each of these pages is not optimized at all for ranking except for the website of course, but the domain authority of each of these domains is pretty high.

So, I need a suggestion on this one, should I stop writing on companies?
I chose to write about those companies cause I want to create a blog of the niche those companies are in, and Ahrefs said the keywords had a low competition. I didn't manually check it tho.

What is your take on this? Any Advice would be great! Thanks!

@Zwielicht Can you answer this? If you don't mind..

I'm not as involved in SEO as I used to be, but in the past, I wrote articles using someone else's company as my primary keyword.

Most of the articles ranked on the first page for their respective keywords, but only one of the articles I wrote ever received any traffic. That article was a review of the website and the free product they offered on it.

The other articles didn't receive much traffic because, if I recall correctly, the articles were a weak comparison between two different websites. That, and the titles weren't all that catchy.

The other problem I had with ranking for brand names is that when people search for a brand name, they're looking to go to that website specifically or an established website related to it; something like a review website.

Zwielicht said:

I'm not as involved in SEO as I used to be, but in the past, I wrote articles using someone else's company as my primary keyword.

Most of the articles ranked on the first page for their respective keywords, but only one of the articles I wrote ever received any traffic. That article was a review of the website and the free product they offered on it.

The other articles didn't receive much traffic because, if I recall correctly, the articles were a weak comparison between two different websites. That, and the titles weren't all that catchy.

The other problem I had with ranking for brand names is that when people search for a brand name, they're looking to go to that website specifically or an established website related to it; something like a review website.

Click to expand...

So, do you suggest me something? Should I try and use catchy titles? Or I shouldn't write about companies?