[Journey] Using Linkedin Ads to Make 100k/month

Questions

wolfman1 said:

Sounds like a great plan mate

I would like to know what happens to the people who click.

Are you tracking how long they stay on your landing page?

I’m starting to think that a bunch of clicks from Facebook, Google and Facebook are bogus.

People arrive and instantly leave before the website even loads (and I’m using static pages that fully load in 1 second).

Just wondering if you have any metrics on how long they stay after clicking.

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AlexanderTheGreat said:

You can learn user behaviour by installing tools like Hotjar on your website

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wolfman1 said:

Yeah that was kind of my point … I have installed JavaScript based code like Hotjar on my site … at one point, I even added three at the same time.

They consistently recorded bot like activity from paid clicks from Facebook. Anyway, I was just wondering if the OP had tried anything similar to see what these linkedin clickers are doing, both before and after the form submission.

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Yeah, click fraud happens in all ad networks. It's just something you have to deal with. How I fix it is:

• I adjust the product price to account for click fraud and high CPC/CPMs. This gives me enough margin to maintain ROI goals
• I don't care about optimizing my remarketing campaigns, only the cold audience. Meaning that if a remarketing ad is non-profitable, I will leave it up because I don't know which group of ads convinced the viewer to convert.
• I don't care about vanity metrics like bounce rate, usage, or user behavior. The only metric that matters is sales.
• I only track/care about:
  • Ad CTR
  • (in Linkedin's case) option form submission rate
  • Demo book rate
  • Demo-to-sale conversion rate
• I only have Google analytics and the ad pixels on my page. They're loaded by Google Tag Manager.
• I track the flow of leads with UTM tags and store all tags inside of my CRM.
• I keep track of all data on my own servers and do not send conversion values to the ad networks. I only send the fact that I converted a lead...not by how much.

The last bullet point is super important. I'll explain why:

• The ad network is in the business of making a profit.
• You sending the ad network the amount of revenue you generate is counterproductive because it is in the best interest of the ad network to increase the CPMs.
• Their logic is: "Ok, this advertiser makes $100. We are selling him traffic for $10. He should be OK if we bumped the traffic to $15."
• This logic rinses and repeats until the ad network scalps your profit.

I hope this helps.

Thanks for the excellent reply. This is a numbers game and you are doing everything correctly.

If you ever need any help to execute your new idea (ie, putting all the bits together to create a product/service hybrid) then shoot me a DM.

I am in a similar position to you at the moment. I’m in the process of finding my “fit”

If you related these ads to any technology solution for enterprise companies you could make RESIDUAL income and endless products to ad. i.e ibm consulting keyword doesn't even have ppc ads cheap ppc. I closed a 55K MRR (monthly recurring revenue) where i made 22% 3 year contract but average client stays for 5 years. 2mill+ Think bigger

goldenstate said:

If you related these ads to any technology solution for enterprise companies you could make RESIDUAL income and endless products to ad. i.e ibm consulting keyword doesn't even have ppc ads cheap ppc. I closed a 55K MRR (monthly recurring revenue) where i made 22% 3 year contract but average client stays for 5 years. 2mill+ Think bigger

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What was the product?

GreenFog said:

What was the product?

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IaaS Infrastructure as a service. Easy to find companies tech stacks these days... I found enterprise companies with IBM mainframe (yes there are companies still using IBM mainframes ) 750+companies+ LinkedIn Ads+ IBM consulting Landing page with booking calendar to affiliate. Sales funnel is longer i.e 6 months but affiliate has good transparency. Business' voip phone systems pay way more! monthly residua plus up front 4-8x depending on vendor supplier.