[Journey] Using Linkedin Ads to Make 100k/month

[Deleted member 657006]

Good luck mate.
Well done with mental health side of life.
You can do this and also your getting stronger everyday.
Stay positive and keep well.
All the best m8
Blackhatworld here for u

 

[sire243]

Update #3

> Things that's done

• Launched the campaign. Now we wait and see.
  
  
  

> Next Steps

• I'll update when 1000 impressions or a conversion action happens.
• I'm going to record a video this week for ads. It helps build a remarketing list of people that watched a percentage of the video for future tests.

Questions

I don’t understand, are the products you are selling the ones that are making you 25k a month ? Or is this a new product ?

How can you prove that you are providing a certain amount of value (hence determine your pricing) ?

Yeah, it's similar to what I'm selling. I didn't solve for marketing yet, so all of the revenue earned so far has been from organic growth. Now, I'm creating products to be sold with advertising. This will scale the business to 100k/month and beyond.

As for proving value. You can either save someone time or make them money. If you improve efficiency, you technically make them more money. Therefore, the only way to prove value is to show how much money a client generates when working with you.

How you justify pricing is simple. You take your experience and calculate the probabilities of generating a specific dollar value. The higher the chance and dollar value, the more money you can ask for. If your probabilities suck, you must improve your success rates by changing your product.

 

[Daemon Targaryen]

But...If you insist... I am selling gold embroidered diapers to fortune 1000 executives. It is a very lucrative niche that very few know of.

Bro, you revealed my top niche. I will not forget this!

 

[castoro]

I'm no longer selling leads. That was years ago when I was in the affiliate marketing space. I realized the same amount of time invested in promoting someone else's offer could be used to build a business.

Affiliate marketing + media buying are a game of margins. Since you don't have control over the price of the offer you sell, you can't compete against advertisers like me that sell high-ticket offers. You are forced to overoptimize and reduce CPMs to meet ROI targets. Vs. When I don't meet CPM targets, I can increase the pricing of my offer.

So if you are not doing affiliate marketing or lead gen, you are providing the product or service directly.

Could you tell us if its a product or a service?
If it's a service, who provides this service? you in person? or do yuo have people worjking for you?
If its a product, is it a software you code to automate your clients needs? (you suggested something similar in the thread)

 

[sire243]

Questions

So if you are not doing affiliate marketing or lead gen, you are providing the product or service directly.

Could you tell us if its a product or a service?
If it's a service, who provides this service? you in person? or do yuo have people worjking for you?
If its a product, is it a software you code to automate your clients needs? (you suggested something similar in the thread)

Interesting question. Let me answer it now.

As of today, I provide a service, but to achieve scale, I MUST create a product. And a product is a list of repeated tasks executed by an operator (human or machine) in a specific order to deliver a desired promise.

Right now I am trying to figure out the promise that resonates most with my market. I will make the product when I figure out the promise that works most. Either by hiring and training employees, automation, partnerships, or combining all three.

 

[castoro]

As of today, I provide a service, but to achieve scale, I MUST create a product. And a product is a list of repeated tasks executed by an operator (human or machine) in a specific order to deliver a desired promise.

Right now I am trying to figure out the promise that resonates most with my market. I will make the product when I figure out the promise that works most. Either by hiring and training employees, automation, partnerships, or combining all three.

Thanks for explaining. I've never done anything similar to this but reading your reasoning behind what you do is very interesting.

 

[sire243]

Update #4

> Things that are done

• Launched new campaign
• Updated landing page and content

> Thoughts

The CPMS are pretty decent for the very first iteration. However, the CTR is garbage. Therefore, I need to improve my ad. Here are the stats so far:



I will start creating a video ad as soon as possible to see if my audience is even correct. I had it super targeted in the first round, but now I widened things up in hopes that Linkedin's AI optimizes the ad for the right person.

> Next steps

• Work on the video ad.
• Wait until the next 1000 impressions

 

[Murrchik]

What are you offering in your ad. A free 1:1 consultation? A Webinar? An E-Book? Etc.

Thanks for sharing your insights. Haven’t opened BHW in years and didn’t find information for LinkedIn Ads on Reddit so it’s nice to have someone sharing his journey! Keep optimizing

 

[sire243]

Update #5

> Thoughts
The second iteration is done and failed. Some stats:

• 1,016 Impressions
• 2 Clicks
• 0.2% CTR
• $38.77 CPM

Found some online resources about Linkedin ads. Some changes I'm making next are:

• Using the lead gen ad format. Apparently, it converts better. I'm asking for their email, LinkedIn URL, and phone numbers. If this works, I can rapidly get feedback from ads and solve the demandgen problem sooner.
• Resizing my images. I'm using square creatives now instead of horizontal ones.
• Changing the CTA from "Learn more" -> "Download Now."

> Next steps

• The next campaign is already launched. Will update the thread after 1000 impressions

Questions

What are you offering in your ad. A free 1:1 consultation? A Webinar? An E-Book? Etc.

Thanks for sharing your insights. Haven’t opened BHW in years and didn’t find information for LinkedIn Ads on Reddit so it’s nice to have someone sharing his journey! Keep optimizing

I'm just pointing them to my sales letter which tries to get them to book a call. Now I'm adding a lead capture step to see if people are interested in what I have to offer.

 

[sire243]

Update #6

> Thoughts

Iteration #3 saw more success. Some stats:

• 1,059 impressions
• 9 Clicks
• 1 lead
• 0.85% CTR
• $32.24 CPM

I think the reason why the click-to-lead ratio dropped down was so low is that I'm asking for their phone number. I initially thought the phone number thing was a good idea.

But after thinking some more, I realize it is not scalable at higher budgets. It adds too much operational complexity since I have to hire and train appointment setters. Better to improve the quality of my sales letter so it drives more appointments per click.

The next thing on the list is setting up a funnel for these leads. Since I have their LinkedIn URL, I can do direct outreach to know the audience better.

> Next steps

• I will brainstorm better copy, write outreach scripts and set up my CRM.
• I will remove the "Phone number" field from the form to see if this gets a higher conversion rate. More conversions might force Linkedin to auto-optimize the delivery of the ad.
• I will update after the following 1000 impressions.

 

[AlexanderTheGreat]

I made good deals with large corporations in 2019-20 (working for a startup in the AI industry), back then it wasn't as extremely oversaturated as it is now. I mean, outreach worked perfectly and there were not yet these massive limits. It was a great time.

Your advertising also sounds interesting, however the value of such journeys is really questionable, as users don't know either you have your own product, a service or simply arrange calls with investors to show pitch decks.

It is therefore extremely unclear, and advertising results then also make no sense, because you can not measure it or assign a specific industry.

Sure, LinkedIn is a perfect platform for high-ticket sales in B2B, and paid ads speed up the process optimally. Any sales manager in the S&P 500 will tell that. Nothing new.

 

[nahid133]

Interesting, following.

 

[Tokinator]

Following

 

[Oldwizard]

good luck, following

 

[sire243]

Update #6

> What has been done

• Started a couple of campaigns the past few days. I didn't update the thread cause the end of the week gets busy.
• Tested new creatives and found the one that gets the highest CTR. I'm using this creative as the control for all future ads.
• Last night I rewrote the ad copy and tested it with different audiences. I'm confident that the audience part of the equation is solved. This audience will remain the control until I start to get phone calls that force me to adjust it (low-quality prospects, people without money, etc)
• Currently, the latest iteration of ads is getting between 1-2% CTR. However, the click-to-lead conversion rate is still low
• I plan to rewrite the ad copy in this section next test to see if it improves.

>Thoughts
Linkedin ads remind me of Native ads. It's straightforward to optimize since there aren't many variables. I'm using the lead gen ad which only has:

• The image - affects CTR
• The ad description - affects CTR
• The ad headline - affects CTR
• The form submit copy - affects the Click-To-Lead ratio

After I improve the conversion rate for the lead-gen form submission and get my first appointment, I will increase the ad budget to $200-300/day. Today I spent $100 to cycle through different audiences.

To get my first appointment, I must next improve the landing page copy. There is a significant disconnect between the ad and sales page levels, so I don't expect any conversions to happen.

The intention here is to use the feedback at the ad level to shape what's inside the sales page. So far I've identified six topics that get the highest CTR. I will brainstorm and add more topics to the lead gen form copy.

Once these topics are finalized, I will invest more time into the sales page.

> What's next

• I'm going to set up the funnel that comes after a lead. (webhooks, content, etc)
• I will update this thread after the next 1000 impressions.

Questions

I made good deals with large corporations in 2019-20 (working for a startup in the AI industry), back then it wasn't as extremely oversaturated as it is now. I mean, outreach worked perfectly and there were not yet these massive limits. It was a great time.

Your advertising also sounds interesting, however the value of such journeys is really questionable, as users don't know either you have your own product, a service or simply arrange calls with investors to show pitch decks.

It is therefore extremely unclear, and advertising results then also make no sense, because you can not measure it or assign a specific industry.

Sure, LinkedIn is a perfect platform for high-ticket sales in B2B, and paid ads speed up the process optimally. Any sales manager in the S&P 500 will tell that. Nothing new.

Caring about the niche and industry is something beginners do. (I know because I used to think it mattered). It's only until the past four years I learned that it doesn't. Once you understand this concept, you'll realize that everything I share in this thread can be used to promote any offer on any traffic source.

 

[sire243]

Update #7

> What I've done so far

• I connected my ads to my CRM and set up the technical foundation for follow-ups.

> Thoughts

I believe the message market fit has been solved. I won't know 100% until I start getting on sales calls. I still need to verify that the leads have money and my product is something they want.

Most recent stats:

• 756 impressions
• 1.46% CTR
• $54.09 CPM
• 2 leads

Now, I need to work on turning these leads into booked appointments. The variables that affect this are:

• Email marketing
• Remarketing
• Sales letter

The sales letter will explain WHY the prospect should book a call with me. Since I know what content they want, based on the performance at the ad level, I will update my sales letter to meet these constraints.

Afterward, it's a matter of getting the prospect to view the sales letter, so I will create additional short-form content which points them to it. This content will be distributed through email and remarketing campaigns.

> Next Steps

• Rewrite the sales letter.

 

[googleadsboss]

I'm interested! But is this really possible?

 

[wolfman1]

Sounds like a great plan mate

I would like to know what happens to the people who click.

Are you tracking how long they stay on your landing page?

I’m starting to think that a bunch of clicks from Facebook, Google and Facebook are bogus.

People arrive and instantly leave before the website even loads (and I’m using static pages that fully load in 1 second).

Just wondering if you have any metrics on how long they stay after clicking.

 

[AlexanderTheGreat]

Sounds like a great plan mate

I would like to know what happens to the people who click.

Are you tracking how long they stay on your landing page?

I’m starting to think that a bunch of clicks from Facebook, Google and Facebook are bogus.

People arrive and instantly leave before the website even loads (and I’m using static pages that fully load in 1 second).

Just wondering if you have any metrics on how long they stay after clicking.

You can learn user behaviour by installing tools like Hotjar on your website

 

[wolfman1]

Yeah that was kind of my point … I have installed JavaScript based code like Hotjar on my site … at one point, I even added three at the same time.

They consistently recorded bot like activity from paid clicks from Facebook. Anyway, I was just wondering if the OP had tried anything similar to see what these linkedin clickers are doing, both before and after the form submission.