Very good point on the Amazon site. I'm focusing on using Websimon Table to make comparison charts early in the articles. Just to need find a happy medium in order to satisfy search engines.
Here's my personal opinion, some people will have a different view on things but here's mine:
Personally I think an amazing way to approach the method that was generously shared by 7878 is by looking at it's essense. You are (claiming to be) an expert in the field of online marketing and because the business you are contacting doesn't have the skills or time to to invest into learning how to properly represent themselves and maintain a healthy consumer - business relation on the web you are offering to do this for them.
Since you are contacting them personally (you should ofcourse represent a legitimate business) by addressing their issues/possibilities and showing that you care about their online reputation you are essentially giving them the feeling that you are willing to work
with them to further improve this image and relation with their customers.
So what I think is often overlooked, and this is probably why a lot of people fail to pull this off, is that you are not selling the review funneling system; you are selling these businesses a solution to their problem (whether that's negative reviews or the lack of reviews) and you are establishing a lasting relationship with them by presenting yourself as an expert in this field.
I have been making websites for a long time now and I've made tons of websites for smaller B&M shops where they already had a website in place (which was often shit but that isn't my point). Now the reason I was being hired was usually that they didn't have the technical skills to maintain it, improve it and didn't have time to learn how to do those things. And sadly the company who made that original site doesn't care for them and more than often doesn't even respond to their calls/mails.
If you can offer your clients a service that's of actual
lasting value to them you will get a very loyal customerbase that will stick with you and which will bring you new clients by word of mouth.
Some extra services you should consider for your ORM
business:
- Submitting the business's contact information and business hours to business directories and checking them at regular intervals to keep them correct (there should be ways you can automate this)
- Offer local SEO. You don't even have to start meddling with their website, just set up a G+ page if they don't have it already, make sure all directory entries list their official website; perhaps do some backlinking to their social properties so that they rank higher.
Very good point on the Amazon site. I'm focusing on using Websimon Table to make comparison charts early in the articles. Just to need find a happy medium in order to satisfy search engines.
That's great, comparison tables work; although their effectiveness depends A LOT on the type of site you're building. If you are strictly comparing let's say 4 different types of waffle irons then that's great, throw some comparison charts in there. Now if for example you are attracting visitors that are still at an earlier stage of the sales funnel and are looking for information on brand X then you might want to go with a more informational approach and maybe do a quick overview of the brand's strong points further down the post linking to some of their most popular products. I'd say do whatever works for you in terms of acquiring visitors, encouraging them that the product they are reading about is awesome and sending them to amazon, and let them handle the rest.