Ok. Update 12.31.2014
happy new year everybody!
Now I have published my 4th kindle book! YAY
book 1 - 30 days
book 2 - 21 days
book 3 - 14 days
book 4 - 27 days
This book 4 is basically a bundle of my previous 3 books
for every 3-4 books - you get 1 book for free (as a bundle)
Lessons learned
- throw sh..t against the wall and see what sticks can work if you have a huge budget.
but I need to do RESEARCH!! I can only publish 1 book at a time right now and I did very basic (minimal) research for these 4 books. for my next book I've done about a week of research, going through hundreds of keywords to find the gold
1) LOW COMPETITION (less than 400 competitors in Kindle Store) + 2) BIG DEMAND (avg sales rank of top 20 and top 6 ~20-50k or less, no too much reviews in top 6 books)
- KDP free promo works like magic. this has been the sole reason I've been making sales. I just put all 3 books on free promo and rotate THU, SAT and SUN. free downloads trigger borrows / sales
- try to make everything as perfect as possible (lesson from Pinger030 in the ticket thread). There should be no question in my mind. I completely remade all titles, subtitles, descriptions, covers, inside, after the story, fonts, sizes etc
It may not impact the sales of these 3 books, but in general - INNOVATE!!! RAISE YOUR STANDARDS, SON!
- don't go after competitive keywords (1,000+). it ranks very low. go after mid (400-999) and low competition keywords (<399)
- track rankings for all books for all keywords to see what's working and what's not
- put links to other books, author website, collect emails (mailchimp), broadcast when something new is up
- every week do a "Kindle workshop" - brainstorm 20 potentially helpful actions to improve my kindle business. work ON the business (lesson from Chet Holmes). every monday. implement them all fast. then next week another workshop. and the next week another one. UNTIL it f..cking works
- learn like crazy. Right now I'm re-reading the Ticket thread, all posts by GringoMonkey, Pinger030, Carepolice and everything I can find when I search for "kindle" on BHW, all WSOs I could downloads, google "How to make money on kindle", kboards etc.
then I write down "APPLICABLE ADVICE TO ME RIGHT NOW" and only write down things I can apply right now (and IGNORE stuff about other niches, stuff about hiring 9999 writers and publishing 9999 books per hour. I can only do 1 at a time right now)
then make an "implementation plan" and do a "kindle workshop" about ways to implement all of that
- listen to podcasts like crazy whenever I'm not working. Internet Business Mastery, Smart Passive Income, Tim Ferriss, Social Triggers, Joe Roegan, Eben Pagan. anything to keep me in the "this stuff will eventually work. don't quit dude" mindset. tons of valuable stuff
- get busy. work expands to fill the time allowed for it completion (Parkinson's law). at the end of the day there is 1 KEY EVENT for me (e.g. right now publish book #5. das it). the less time I have to work on Kindle the more effective I have to be and only do things that lead to hitting that publish button on book #5.
- reach out to successful people. some will ignore you, but I managed to have a 6 hour chat with an awesome dude who's making money online and travelling the world and he taught me lots of stuff (cold showers, Tai Lopez etc)
- don't quit. stick to something for 6 months. but don't be stubborn in your methodology. stay focused on the outcome, but be willing to analyze / change your methodology. (lesson from Tony Robbins and Felix Dennis).
keep doing "kindle workshops" brainstorming potentially helpful actions UNTIL it works. refuse to accept anything else than success (Dan Kennedy - Ultimate Success Secret). count the times you feel like quitting (I've already wanted to quit 2 times)
- DOCUMENT THY METHOD, son!
write down exactly what you're doing so that you can know if it works or not. if not - then have a self-analysis checklist to figure out what went wrong
checklist for kindle (all key variables - lesson from Pinger030)
1) category
2) subcategory
3) content quality
4) keywords
5) title
6) sub-title
7) cover
8) description
9) price
10) free promo (day?)
11) other books (author rank? series?)
12) ??? other factors I don't know yet
if a book is successful - I did a decent job with these factors
if not - go through each step on by one, try to make everything as perfect as possible and... RESUBMIT!!! as long as the content is decent - there is no prohibition to resubmit the book again under a different title, subtitle, description, etc
the easiest to change is price -> drop it - if you get more sales -> then the issue was the price.
if not - change description, then change everything
<rant>
- MAIN LESSON!!! - most "successful" people don't share those THOUSANDS little internal changes, tiny lesson and distinctions they learned along the way. some are simply not "aware" how they're doing it (e.g. guys who are naturally good with girls) or some people just have a DNA "built" for certain things.
some think if it's obvious to them - how can other people not see it (these are the ones to usually bs about platitudes like "work hard, believe in yourself, don't give up, just do it, just take action" and don't understand how murky and confusing it is to other people)
some (usually those who had to LEARN IT THEMSELVES) ARE WILLING to share if you ask them about it 1-ON-1 (skype or in person).
that's the hope. reach out to successful people who have what you want and ask them. and then listen between the lines for those "principles" and tiny lessons / distinctions. and then you can find that their "success" has roots in lots of seemingly insignificant life experiences, books, little lessons they learned + actualy feedback from DOING STUFF.
Ok. </rant>
my current method is
1. get $$$ (apply for jobs, interview, get hired, work, get paid)
2. keyword research (low competition + high demand) - I COMPLETELY SKIPPED THIS STEP. no good
3. hire awesome writers (invite all to a private job, filter samples, hire for a test job, hire the best for the full project, rehire those who ultimately delivered what you wanted + don't be cheap)
4. research competition (their titles, subtitles, inside, descriptions, author page etc) - steal, copy and innovate
5. publish a "test" short book to test the niche. if works - publish more in a series. if not -> move to keyword #2 and remake the book and resubmit
6. rinse & repeat
right now I'm waiting to get paid my first real salary at my job (which is super exciting) and invest that $$$ to my book #5.
my big mistake was trying to start a business using my "allowance" from parents. that's not realistic. by the sweat of your brow -> get a job -> build a business (forces to "value" money and put more into research since it's my money on the line)
I'll update when I publish book #5. don't quit. just "collect" the times you feel like quitting

i'm currently at 2

