[Journey] Cloth Brand Store - Shopify

Tenebra23

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Hello everyone, I want to start this journey in order to do some test and keep myself motivated. It's not my first time with Shopify, I know how to set up a store, choose products and a bit of promoting. This last thing it's the most tricky I think, you must choose the right influecer, the right fb ad, etc.. everyone can set up a store, it's quite straightforward.

I'm not going to tell you the sub-niche, just let you know that I will be dropshipping cloth and accessories from such anonymous sub-niche. I thought about this journey because I actually work for a company that sells cloths from very expensive brands (alexander mcqueen, saint laurent, giuseppe zanotti, etc.. (i won't be selling stuff from such brands, lol)).

Let's get things down.

Things I need and things I have

  • Shopify subscription: OK
  • Premium Theme: OK
  • Domain: Needed (I have to think about a name)
  • Instagram page: Needed (read further)
  • Money to invest: OK (i hope my credit card won't cry too much)
  • Time: OK (I can on this journey after 8:30 PM until I go to bed, 11:30 PM (or 12 max)
  • Software for graphic banners: OK (photoshop and canva are enough)
  • Software for (eventually) video editing: OK (sony vegas and after effects)
  • Software for botting (IG): OK (software of mine, no cost)
  • VPS for the bot: OK. I'm really happy with @feezioxiii VPS, so I want to suggest everyone to, at least, check it out! It's very cheap and works well.
  • Logo: Needed (I go really hard with this, 1) because I love making good logos, 2) because it's your brand's face, literally)
  • Something else: I will add something if needed
The plan (may be updated/changed)

First of all I'll create and finish the store. I'll add as many products as I can, but I prefer to focus on quality over quantity. I did a bit of research while my launch break at job (offline job), so I didn't spend a lot of time (30 minutes). I saw quite few HQ products, so I bookmarked them for when I'm coming home. Next thing is the Instagram page, I want to make it look the most professional thing I've ever made. I don't really know if it's a good thing to buy fake followers to make it look "legit", like 10k followers or even more. I have aged accounts to use, maybe I can use them to redirect followers to a "main" page that I won't add to the bot. Waiting for suggestions about this. The bot will be follow follower's of pages with at least 15% engagement rate. I won't DM, at least for a period of time. A thing that I would like to try (to get real followers) is to DM people with "Hey! We noticed that you could be a potential influencers for our new cloth brand. Promote our store in your story and/or post and we will send you discounts code and free stuff to try!". In that case I will be targeting people with a good amount of followers and that looks "cool", obv.

The next thing is to pay influecers (15% engagement rate) and see what happens. I'll try to do a very deep research for that, it's useless to pay random people only because they have a great engagement rate, I need to know more details about their page.

Schedule

Since I work offline, I can't really follow this schedule 100%, but I'll do my best.

22/10/18 (today): I'm going to search for a brand's name, I want to spend quite a bit on that. Next, I'm going to set up the boring stuff such as shipping, taxe... etc. If you wonder why I don't do that as the first thing, it's because I want to use my last creativity "fuel" in order to search for that fucking brand's name. If I still have some creativity for that day, I'll create the logo. It will be almost the same for the shopify store and the IG page. That's it for today.

23/10/18: Before setting up the theme, I'll search for some (not many products at the beginning) products and import them (with name, price, etc..). My aim is to give theme a brandish name, example: a coat won't be named "Leather brown coat", but "Énigme" (it's a french word). Why? It gives them uniqueness and make look worthy. This is going to be my task for that day. Idk if I'll do more, but I don't think.

24/10/18: Now I have some products to test my theme, so I'm going to set it up. It must be FAST, especially on mobile phones, since my traffic will be basically only from there. I think I'll spend 2 days to set up the theme, because it also includes creating some banners, so I'll need to use photoshop and canva (and creativity :D).

25/10/18: This day I'll finish the theme set up. I'll have some products and I'll add some more. If I'm not too tired, I'll start creating the IG page and search some niche based pages to use as source to get followers (with the bot). Since I decided the brand's name, I'll also buy the domain, there's no need to buy it before (if someone "steals" it, then my decision to buy it this day was bad).

26/10/18: So, theme ok, domain name ok, boring stuff ok. This day I have to decide if buying fake followers or not. Meanwhile I'm going to finish the pages research and put them on my bot. During this day I'll maybe get some followers. For obvs reason, my store will be Online and the link in bio, so few people will maybe see it. I'm not expecting any sale, obv (1 sale would be like an huge thing tho, but it's too hard in that initial stage).

27/10/18: Adding more products and banners. I'll start searching for some good influencers that I'll pay to promote a product. So I also have to decide what product to promote, I can't let them sponsor my whole store, because people can't have the "visual impact" in the story or post. I'll choose a great product and make it look even better with some text and fancy graphic. It must look like gold but cost like sand, so you get what I mean.

Those are the basic things, obv nothing will be stopped after 27/10/18, lol. It's just the beginning. I'll update quite constantly. If you have tips or more things I should add (for sure there are more things, but I'll add them gradually) feel free to write them down! Also, if you have questions, let me know.

READ PLEASE: NO PM. If you really want to PM me for some reason, write such reason down and I'll reply you if you can DM me.

That's all for know. I'll be home later for start working on that journey (currenly 17:20 PM).
 
Hello everyone, I want to start this journey in order to do some test and keep myself motivated. It's not my first time with Shopify, I know how to set up a store, choose products and a bit of promoting. This last thing it's the most tricky I think, you must choose the right influecer, the right fb ad, etc.. everyone can set up a store, it's quite straightforward.

I'm not going to tell you the sub-niche, just let you know that I will be dropshipping cloth and accessories from such anonymous sub-niche. I thought about this journey because I actually work for a company that sells cloths from very expensive brands (alexander mcqueen, saint laurent, giuseppe zanotti, etc.. (i won't be selling stuff from such brands, lol)).

Let's get things down.

Things I need and things I have

  • Shopify subscription: OK
  • Premium Theme: OK
  • Domain: Needed (I have to think about a name)
  • Instagram page: Needed (read further)
  • Money to invest: OK (i hope my credit card won't cry too much)
  • Time: OK (I can on this journey after 8:30 PM until I go to bed, 11:30 PM (or 12 max)
  • Software for graphic banners: OK (photoshop and canva are enough)
  • Software for (eventually) video editing: OK (sony vegas and after effects)
  • Software for botting (IG): OK (software of mine, no cost)
  • VPS for the bot: OK. I'm really happy with @feezioxiii VPS, so I want to suggest everyone to, at least, check it out! It's very cheap and works well.
  • Logo: Needed (I go really hard with this, 1) because I love making good logos, 2) because it's your brand's face, literally)
  • Something else: I will add something if needed
The plan (may be updated/changed)

First of all I'll create and finish the store. I'll add as many products as I can, but I prefer to focus on quality over quantity. I did a bit of research while my launch break at job (offline job), so I didn't spend a lot of time (30 minutes). I saw quite few HQ products, so I bookmarked them for when I'm coming home. Next thing is the Instagram page, I want to make it look the most professional thing I've ever made. I don't really know if it's a good thing to buy fake followers to make it look "legit", like 10k followers or even more. I have aged accounts to use, maybe I can use them to redirect followers to a "main" page that I won't add to the bot. Waiting for suggestions about this. The bot will be follow follower's of pages with at least 15% engagement rate. I won't DM, at least for a period of time. A thing that I would like to try (to get real followers) is to DM people with "Hey! We noticed that you could be a potential influencers for our new cloth brand. Promote our store in your story and/or post and we will send you discounts code and free stuff to try!". In that case I will be targeting people with a good amount of followers and that looks "cool", obv.

The next thing is to pay influecers (15% engagement rate) and see what happens. I'll try to do a very deep research for that, it's useless to pay random people only because they have a great engagement rate, I need to know more details about their page.

Schedule

Since I work offline, I can't really follow this schedule 100%, but I'll do my best.

22/10/18 (today): I'm going to search for a brand's name, I want to spend quite a bit on that. Next, I'm going to set up the boring stuff such as shipping, taxe... etc. If you wonder why I don't do that as the first thing, it's because I want to use my last creativity "fuel" in order to search for that fucking brand's name. If I still have some creativity for that day, I'll create the logo. It will be almost the same for the shopify store and the IG page. That's it for today.

23/10/18: Before setting up the theme, I'll search for some (not many products at the beginning) products and import them (with name, price, etc..). My aim is to give theme a brandish name, example: a coat won't be named "Leather brown coat", but "Énigme" (it's a french word). Why? It gives them uniqueness and make look worthy. This is going to be my task for that day. Idk if I'll do more, but I don't think.

24/10/18: Now I have some products to test my theme, so I'm going to set it up. It must be FAST, especially on mobile phones, since my traffic will be basically only from there. I think I'll spend 2 days to set up the theme, because it also includes creating some banners, so I'll need to use photoshop and canva (and creativity :D).

25/10/18: This day I'll finish the theme set up. I'll have some products and I'll add some more. If I'm not too tired, I'll start creating the IG page and search some niche based pages to use as source to get followers (with the bot). Since I decided the brand's name, I'll also buy the domain, there's no need to buy it before (if someone "steals" it, then my decision to buy it this day was bad).

26/10/18: So, theme ok, domain name ok, boring stuff ok. This day I have to decide if buying fake followers or not. Meanwhile I'm going to finish the pages research and put them on my bot. During this day I'll maybe get some followers. For obvs reason, my store will be Online and the link in bio, so few people will maybe see it. I'm not expecting any sale, obv (1 sale would be like an huge thing tho, but it's too hard in that initial stage).

27/10/18: Adding more products and banners. I'll start searching for some good influencers that I'll pay to promote a product. So I also have to decide what product to promote, I can't let them sponsor my whole store, because people can't have the "visual impact" in the story or post. I'll choose a great product and make it look even better with some text and fancy graphic. It must look like gold but cost like sand, so you get what I mean.

Those are the basic things, obv nothing will be stopped after 27/10/18, lol. It's just the beginning. I'll update quite constantly. If you have tips or more things I should add (for sure there are more things, but I'll add them gradually) feel free to write them down! Also, if you have questions, let me know.

READ PLEASE: NO PM. If you really want to PM me for some reason, write such reason down and I'll reply you if you can DM me.

That's all for know. I'll be home later for start working on that journey (currenly 17:20 PM).
Thank you for choosing Hyonix :D Don't hesitate to let me know if you have any request/question!
 
22/10/18: Brand name found; I didn't make the logo yet cause I finished everything too late and I'm quite ill. Tomorrow I'll add this thing to the others tasks
 
23/10/18: Done more that expected; I added few products, setted up the boring stuff and the theme. I made some banners in the homepage and everything is looking professional so far. Tomorrow I'll add more products and finish the theme
 
Good luck! I would recommend you warm up your IG slowly to avoid being banned.
 
Good luck with your journey, I hope to see you making some $$$ soon.
 
Are you going to start selling soon? Im thinking about starting something like this too good luck my g
 
Are you going to start selling soon? Im thinking about starting something like this too good luck my g

After 25-26 october i should be ready to sell. Thank you :)
 
25/10/18:Theme is ok (i just need the logo, going to make It later), products added (more in next days), tomorrow I'll start the IG page and start to target some pages. I'll also try some DM testing to see how It goes
 
Hello @Tenebra23, will definitely follow this journey, as I started a clothing store too. I would like to ask you about your Instagram page, how should it look?
 
Hello @Tenebra23, will definitely follow this journey, as I started a clothing store too. I would like to ask you about your Instagram page, how should it look?

In my case I will be posting only products-post contents, maybe some quotes about the sub-niche I am into, but mostly products related contents. I will make It look professional with a great logo, clean bio and clean posts; NO hashtags, not even in the first comment. The only hashtags i'll use are included in the caption, example: "check out our new #amazing collection for #women, sales ending soon! Free shipping for the #luxury and #vintage collection"
 
In my case I will be posting only products-post contents, maybe some quotes about the sub-niche I am into, but mostly products related contents. I will make It look professional with a great logo, clean bio and clean posts; NO hashtags, not even in the first comment. The only hashtags i'll use are included in the caption, example: "check out our new #amazing collection for #women, sales ending soon! Free shipping for the #luxury and #vintage collection"
I see, I would like to show you my IG store and tell me your opinion about it, can I DM you?
 
Very competitive niche. Most people are only buying from specific brands. I hope you are in a sub-niche, which isn't controlled by 1-3 big player in the market (for example adidas, nike etc.).

How do you handle the waiting/shipping time? People could easily just buy somewhere else and they would get it within 48 hours. And how about the return policy? I made the experience very often people have no clue about their size. They randomly buy something, which they "think" it can find them, just to figure out it doesn't fit them.
 
I see, I would like to show you my IG store and tell me your opinion about it, can I DM you?
ofc let me see

Very competitive niche. Most people are only buying from specific brands. I hope you are in a sub-niche, which isn't controlled by 1-3 big player in the market (for example adidas, nike etc.).

How do you handle the waiting/shipping time? People could easily just buy somewhere else and they would get it within 48 hours. And how about the return policy? I made the experience very often people have no clue about their size. They randomly buy something, which they "think" it can find them, just to figure out it doesn't fit them.

I'm getting products that are not in famous brands like nike, adidas, etc, it's a subniche so I'm also "renaming" the items with a custom name. If people try to search for that item on google (just to see if there is website that sells it cheaper than me), they won't find anything because I used that custom name. I'm not afraid of the return, people rarely do this, because they have to read about packaging and more things. For the size, it's not a problem of mine, I put a size chart on the website, people can use it or just google "size convert usa to... [insert country]"
 
LAST UPDATE

Sorry for being such late, but things went differently: I completed the whole site and managed to sell it for $570, my other businesses need my presence. Stil happy for the money I earned (also sold 23 products ($209 NET)).

Total Revenue (NET) (subtracting every expense): $609

I didn't do so much for this website so the money earned is much more compared to the time spent.

I'm moving to YT and CPA (journey soon)
 
Sorry for being such late, but things went differently: I completed the whole site and managed to sell it for $570, my other businesses need my presence. Stil happy for the money I earned (also sold 23 products ($209 NET)).

Total Revenue (NET) (subtracting every expense): $609

I didn't do so much for this website so the money earned is much more compared to the time spent.

I'm moving to YT and CPA (journey soon)
That's quite impressive, did you sell it on Shopify or to somewhere else? Just wondering as I have a clothing brand (1.5years) with over 1000 orders that I might want to sell somewhere in the future.
 
Congrats on the sell. That may be one of the quickest turn arounds I have ever heard of. What was that in the 3 week range? That's good though. People see the all the hard work and effort that goes into making these things and are willing to pay some decent money for them. I'll be looking out for your next one too.
 
That's quite impressive, did you sell it on Shopify or to somewhere else? Just wondering as I have a clothing brand (1.5years) with over 1000 orders that I might want to sell somewhere in the future.

I sold somewhere else (email list that I had). You can definitely sell it if you don't need it

Congrats on the sell. That may be one of the quickest turn arounds I have ever heard of. What was that in the 3 week range? That's good though. People see the all the hard work and effort that goes into making these things and are willing to pay some decent money for them. I'll be looking out for your next one too.

Yes 3 weeks more or less, thank you! Just make something look professional and you can set the price quite high
 
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