- Mar 14, 2014
- Reaction score
Has anyone notice a big change of cpm? on January because my earning went drastically down is this normal?
While CPMs vary throughout the year (even slightly), the most significant difference historically occurs between December and January. And here’s why:
CPM means “Cost Per Mille”, the price that advertisers pay for 1,000 impressions of their advertisement. The price being paid is dependent on the amount of competition in the advertising. This is usually highest in December, both because of the holidays and because it marks the end of annual advertising budgets.
While the months leading up to the New Year offer plenty of opportunities advertisers love to capitalize on – from Halloween, to Thanksgiving, to Christmas – January just doesn’t have much to offer.
With the lack of holidays, coupled with many advertisers still nailing down their budgets for the new year, the industry just isn’t running as many ads.