Is there a market for ORM leads?
- Thread starter macdonjo3
- Start date
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Deleted member 364366
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I have considered it in the past, but I've since decided that it's worth the extra time and effort to pitch and manage a service myself.
I think its a great idea. You may just have to pave the way for a new type of service or create some type of info product course (Warrior Forum?) Or just sell the leads to agencies.
Just out of curiosity...
How do you generate the leads? Are you getting people making requests and submitting a form or are you just finding businesses with poor reviews and then selling that information?
How much would you charge for them?
Just out of curiosity...
How do you generate the leads? Are you getting people making requests and submitting a form or are you just finding businesses with poor reviews and then selling that information?
How much would you charge for them?
- Nov 8, 2009
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I'm getting the from approaching them and then contacting me back with request to talk. At least right now that's how it's going.
I am initiating the first email/call/direct mail/voice mail though.
Not sure what I'd ask for them. I know if I converted them, I could get at least 3 months at $300-500/month.
However the question is, what percentage of them convert. They have expressed interested and said something like 'call me, lets talk' or 'what can you do to help us?'
nhgjob's comment makes the most sense.
Depending on the type of lead you're trying to sell. Is the lead qualified, warm, cold etc.
If it's just scraped names/businesses from review websites - that's barely worth anything - maybe just time spent.
If they're qualified leads - then those are worth money - but if that was the case, like another poster said, why not service them yourself, much more money in that.
I think this is the reason why there aren't very many ORM leads.
Depending on the type of lead you're trying to sell. Is the lead qualified, warm, cold etc.
If it's just scraped names/businesses from review websites - that's barely worth anything - maybe just time spent.
If they're qualified leads - then those are worth money - but if that was the case, like another poster said, why not service them yourself, much more money in that.
I think this is the reason why there aren't very many ORM leads.
- Mar 10, 2010
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Too cheap, Josh, double those numbers.
- Jun 23, 2010
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How do you determine that without knowing all the details? For all we know, the leads have 8 negative news articles on the front page. In that case, even tripling 300-500 a month would be too little. On the other hand, if the problem is a #10 negative blog post from for some obscure keyword...3-500 a month would be too much.
- Mar 10, 2010
- 42,697
- 107,142
I do ORM and the ticket price for that service is much higher than those numbers.
I was not referencing the sales or cost of leads but rather the service end.
I was not referencing the sales or cost of leads but rather the service end.
- Jun 23, 2010
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I do ORM also and my point is how would you know what to price the service if you dont know the details of the campaign?
- Mar 10, 2010
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I have a tiered pricing model and base the pricing on the needs. I do not offer anything as low as 300.00 per month at all as the work involved in even the smallest issue does not support that small a $ amount. I think that anyone offering a quality ORM service would have issues keeping the doors open if their pricing model started as low as 300.00 a month.
Perhaps my statement should have been more expansive but I thought I got my point across... clearly I failed to do that in this instance.
- Jun 23, 2010
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I've done (high quality) ORM campaigns for less then 300/m and manage to keep my doors open just fine. If a problem takes you 10 minutes of work each month to maintain, I think it'd be stupid to turn it down just because it doesn't hit some imaginary number you've set as your "minimum".
- Mar 10, 2010
- 42,697
- 107,142
Well there you go then. You serve a client that can be properly taken care of in ten minutes a month; sure your numbers are going to be different than mine.
Nothing wrong with working that client demographic.
Nothing wrong with working that client demographic.
- Jun 23, 2010
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Exactly the point I was trying to make. It doesn't make sense to tell OP to double his prices without any additional information.
- Nov 8, 2009
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They were not set prices. I was just trying to value leads based off of what they could potential convert to, since there isn't any WTB threads for them to base anything off.
netmoney1
Elite Member
- Feb 21, 2012
- 3,429
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You could get a lot more if you partner with one large company, and generate them branded.
Over the past few months I have spent a ton of money on PPC and generating leads.
Not sure how you are generating them, but if they are coming off landing pages the quality of the lead is always better if they know who they are submitting their info to and who they are expecting to be contacted by.
I've split test the crap out of generic landers and heavily branded ones...and the conversion rates are extremely better going the branded route.
Find one fish to sell them all. Not only will this eliminate a huge headache dealing with lead buyers but it will also produce a better lead.
Or if you aren't using landers...and you are physically speaking to them on the phone you can pre-sell on the company and then live transfer them to the fim buying the leads. You can get the most $$ for those.
Over the past few months I have spent a ton of money on PPC and generating leads.
Not sure how you are generating them, but if they are coming off landing pages the quality of the lead is always better if they know who they are submitting their info to and who they are expecting to be contacted by.
I've split test the crap out of generic landers and heavily branded ones...and the conversion rates are extremely better going the branded route.
Find one fish to sell them all. Not only will this eliminate a huge headache dealing with lead buyers but it will also produce a better lead.
Or if you aren't using landers...and you are physically speaking to them on the phone you can pre-sell on the company and then live transfer them to the fim buying the leads. You can get the most $$ for those.
SinfulPromotions
BANNED
- Feb 1, 2014
- 204
- 93
If it was me in your shoes... I'd hire someone as a sub-contractor and create a brand from nothing!
Take advantage of someone DYING for work... and simply perform... WAIT FOR IT...
...
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ARBITRAGE! Or what I'd like to refer it as, being a solid middleman lol
Take advantage of someone DYING for work... and simply perform... WAIT FOR IT...
...
..
ARBITRAGE! Or what I'd like to refer it as, being a solid middleman lol
convertlead
Newbie
- Jun 17, 2014
- 6
- 1
We have worked on ORM lead campaigns in the past... Let me know if you would require more details.