1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Is there a market for ORM leads?

Discussion in 'Offline Marketing' started by macdonjo3, Sep 6, 2014.

  1. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 8, 2009
    Messages:
    5,564
    Likes Received:
    4,317
    Location:
    Toronto
    Home Page:
    I've been searching around BHW to see what people are buying and selling ORM leads for, but can't seem to find that much.

    Has anyone here purchased or sold ORM leads?
     
  2. KELLOGGS

    KELLOGGS Supreme Member

    Joined:
    Aug 3, 2012
    Messages:
    1,413
    Likes Received:
    1,393
    Location:
    London (more or less)
    I have considered it in the past, but I've since decided that it's worth the extra time and effort to pitch and manage a service myself.
     
  3. Pilfer7

    Pilfer7 Regular Member

    Joined:
    Sep 3, 2012
    Messages:
    383
    Likes Received:
    194
    Location:
    Las Vegas
    Home Page:
    What is ORM guys?
     
  4. nhgjob

    nhgjob Regular Member

    Joined:
    Jul 22, 2014
    Messages:
    380
    Likes Received:
    66
    I think its a great idea. You may just have to pave the way for a new type of service or create some type of info product course (Warrior Forum?) Or just sell the leads to agencies.

    Just out of curiosity...

    How do you generate the leads? Are you getting people making requests and submitting a form or are you just finding businesses with poor reviews and then selling that information?

    How much would you charge for them?
     
  5. Pilfer7

    Pilfer7 Regular Member

    Joined:
    Sep 3, 2012
    Messages:
    383
    Likes Received:
    194
    Location:
    Las Vegas
    Home Page:
    Oh ok I got it. I thought it was just reputation management, never heard it called ORM
     
  6. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 8, 2009
    Messages:
    5,564
    Likes Received:
    4,317
    Location:
    Toronto
    Home Page:
    I'm getting the from approaching them and then contacting me back with request to talk. At least right now that's how it's going.
    I am initiating the first email/call/direct mail/voice mail though.

    Not sure what I'd ask for them. I know if I converted them, I could get at least 3 months at $300-500/month.
    However the question is, what percentage of them convert. They have expressed interested and said something like 'call me, lets talk' or 'what can you do to help us?'
     
  7. kapub

    kapub Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 20, 2011
    Messages:
    237
    Likes Received:
    73
    nhgjob's comment makes the most sense.

    Depending on the type of lead you're trying to sell. Is the lead qualified, warm, cold etc.

    If it's just scraped names/businesses from review websites - that's barely worth anything - maybe just time spent.

    If they're qualified leads - then those are worth money - but if that was the case, like another poster said, why not service them yourself, much more money in that.

    I think this is the reason why there aren't very many ORM leads.
     
  8. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    12,802
    Likes Received:
    22,100
    Occupation:
    I don't actually have a job
    Location:
    It's an Algo, of course it can be gamed.
    Home Page:
    Too cheap, Josh, double those numbers.
     
    • Thanks Thanks x 2
  9. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    Jun 23, 2010
    Messages:
    1,820
    Likes Received:
    4,286
    Location:
    ghosted
    How do you determine that without knowing all the details? For all we know, the leads have 8 negative news articles on the front page. In that case, even tripling 300-500 a month would be too little. On the other hand, if the problem is a #10 negative blog post from for some obscure keyword...3-500 a month would be too much.
     
  10. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    12,802
    Likes Received:
    22,100
    Occupation:
    I don't actually have a job
    Location:
    It's an Algo, of course it can be gamed.
    Home Page:
    I do ORM and the ticket price for that service is much higher than those numbers.

    I was not referencing the sales or cost of leads but rather the service end.

     
  11. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    Jun 23, 2010
    Messages:
    1,820
    Likes Received:
    4,286
    Location:
    ghosted
    I do ORM also and my point is how would you know what to price the service if you dont know the details of the campaign?
     
  12. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    12,802
    Likes Received:
    22,100
    Occupation:
    I don't actually have a job
    Location:
    It's an Algo, of course it can be gamed.
    Home Page:
    I have a tiered pricing model and base the pricing on the needs. I do not offer anything as low as 300.00 per month at all as the work involved in even the smallest issue does not support that small a $ amount. I think that anyone offering a quality ORM service would have issues keeping the doors open if their pricing model started as low as 300.00 a month.

    Perhaps my statement should have been more expansive but I thought I got my point across... clearly I failed to do that in this instance.
     
    • Thanks Thanks x 1
  13. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    Jun 23, 2010
    Messages:
    1,820
    Likes Received:
    4,286
    Location:
    ghosted
    I've done (high quality) ORM campaigns for less then 300/m and manage to keep my doors open just fine. If a problem takes you 10 minutes of work each month to maintain, I think it'd be stupid to turn it down just because it doesn't hit some imaginary number you've set as your "minimum".
     
  14. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    12,802
    Likes Received:
    22,100
    Occupation:
    I don't actually have a job
    Location:
    It's an Algo, of course it can be gamed.
    Home Page:
    Well there you go then. You serve a client that can be properly taken care of in ten minutes a month; sure your numbers are going to be different than mine.

    Nothing wrong with working that client demographic.

     
  15. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    Jun 23, 2010
    Messages:
    1,820
    Likes Received:
    4,286
    Location:
    ghosted
    Exactly the point I was trying to make. It doesn't make sense to tell OP to double his prices without any additional information.
     
  16. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 8, 2009
    Messages:
    5,564
    Likes Received:
    4,317
    Location:
    Toronto
    Home Page:
    They were not set prices. I was just trying to value leads based off of what they could potential convert to, since there isn't any WTB threads for them to base anything off.
     
  17. netmoney1

    netmoney1 Executive VIP

    Joined:
    Feb 21, 2012
    Messages:
    3,587
    Likes Received:
    10,884
    You could get a lot more if you partner with one large company, and generate them branded.

    Over the past few months I have spent a ton of money on PPC and generating leads.

    Not sure how you are generating them, but if they are coming off landing pages the quality of the lead is always better if they know who they are submitting their info to and who they are expecting to be contacted by.

    I've split test the crap out of generic landers and heavily branded ones...and the conversion rates are extremely better going the branded route.

    Find one fish to sell them all. Not only will this eliminate a huge headache dealing with lead buyers but it will also produce a better lead.

    Or if you aren't using landers...and you are physically speaking to them on the phone you can pre-sell on the company and then live transfer them to the fim buying the leads. You can get the most $$ for those.
     
    • Thanks Thanks x 1
  18. parnchi

    parnchi Regular Member

    Joined:
    Feb 25, 2013
    Messages:
    238
    Likes Received:
    12
    Gender:
    Male
    Location:
    Travelling around the world
    Home Page:
    I have Sold Leads :) :) :)
     
  19. SinfulPromotions

    SinfulPromotions BANNED BANNED

    Joined:
    Feb 1, 2014
    Messages:
    205
    Likes Received:
    93
    If it was me in your shoes... I'd hire someone as a sub-contractor and create a brand from nothing!

    Take advantage of someone DYING for work... and simply perform... WAIT FOR IT...

    ...

    ..

    ARBITRAGE! Or what I'd like to refer it as, being a solid middleman lol
     
  20. convertlead

    convertlead Newbie

    Joined:
    Jun 17, 2014
    Messages:
    6
    Likes Received:
    1
    We have worked on ORM lead campaigns in the past... Let me know if you would require more details.