Is the a keyword hack for GMB and knoewledge panel?

M

Mark Quadbang

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When you type in a brand or business name into google (which happens to have a GMB listing) it will show up in the knowledge panel because google thinks you are searching specifically for that.

When a business decides to name their business the exact keywords of a local service e.g. "plumber company newyork" and it shows up in the knowledge panel, have they basically tricked google?

Maybe there's competitors with the same service but they've all used a different set of keywords for their business in their listings and so when you type their keywords in a 3 pack shows up.

Anyone understand this train of thought?

What is someone else came along and named their GMB listing the exact same name "plumber company newyork" and did all the essential things to have it rank. What would happen to the first one?

Would anything change in the SERPS?

Does anyone has knowledge on this?

Thanks!
 
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Google will never outrank it. It will consider it a spam and not publish it at first place. If somehow published It will need to have something different like primary category or secondary category to outrank. Thanks
 
SpaceHip said:
Google will never outrank it. It will consider it a spam and not publish it at first place. If somehow published It will need to have something different like primary category or secondary category to outrank. Thanks
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I have seen this before on a few occasions where google has ranked a local business in the KP, their business name was the exact name of the service e.g. plumber company newyork.
 
Yep, I've seen a lot of businesses start to do this, and I've spammed this myself. It works really well.
 
Mark Quadbang said:
I have seen this before on a few occasions where google has ranked a local business in the KP, their business name was the exact name of the service e.g. plumber company newyork.
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I sorry, I mis-read your question. Yes The GMB name can be same like that infact I myself have made some like that.
 
SpaceHip said:
I sorry, I mis-read your question. Yes The GMB name can be same like that infact I myself have made some like that.
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Ok so I have seen some like this that manage to get their own local business knowledge panel instead of there being a 3 pack. Any ideas how they did this? Also is it possible to steal their spot in that knowledge panel?

Thanks!
 
Mark Quadbang said:
Ok so I have seen some like this that manage to get their own local business knowledge panel instead of there being a 3 pack. Any ideas how they did this? Also is it possible to steal their spot in that knowledge panel?

Thanks!
Click to expand...
You mean to get own knowledge panel on the right side instead of 3-pack?
 
Mark Quadbang said:
When you type in a brand or business name into google (which happens to have a GMB listing) it will show up in the knowledge panel because google thinks you are searching specifically for that.

When a business decides to name their business the exact keywords of a local service e.g. "plumber company newyork" and it shows up in the knowledge panel, have they basically tricked google?

Maybe there's competitors with the same service but they've all used a different set of keywords for their business in their listings and so when you type their keywords in a 3 pack shows up.

Anyone understand this train of thought?

What is someone else came along and named their GMB listing the exact same name "plumber company newyork" and did all the essential things to have it rank. What would happen to the first one?

Would anything change in the SERPS?

Does anyone has knowledge on this?

Thanks!
Click to expand...
First listing took the name so second company need to set the same keyword as its second priority because the kw is already taken
 
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