This has been bugging me for a while so I decided to create this thread and ask to share your thoughts. During my short SEO career I`ve managed to rank some decent and profitable keywords. I remember that one of my new sites managed to beat authority sites (like in the pic.) with a keyword in url/a lot of related quality content and good on-site optimization. So what I am asking here is HOW important is that your competition has no on-site optimization? Does it give you a big advantage? Maybe some of you guys have some experience in ranking keywords like this?