Is it Safe to do Link-exchange ?

Those are some really nice metrics to have in mind. Considering you've been operating this way successfully for years.

Thank you for having shared those numbers with us! This is indeed quite insightful :)
 
links should not be changed frequently. It can destroy the structure of the link
 
Hello there,

I've been carefully doing Link building "white-hat" from some good sites for over a year now, and so far it's been successful.

Along the way, I've had a few opportunities for acquiring links from some pretty big good sites. However, they were asking for "direct link exchange". (no A-B-C)

So I'm wondering, is it safe to do some link exchange now and then? Or are there any special ways to do it correctly?

Please advise if you have done this in the past on several occasions without any google penalizations.


Thank you for your valuable insights
No, it is against Google's Webmaster Guidelines.
 
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