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Is it always better to outsource your content writing?

Discussion in 'White Hat SEO' started by AfroRadioHead, Apr 21, 2014.

  1. AfroRadioHead

    AfroRadioHead Newbie

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    I used to work at an SEO company and the owner would outsource a lot of his content writing to people. They're be a crazy mix-match of content, even to the point where articles sounded siimilar.

    I guess my question is, is it better to do that in the long run?
     
  2. Jssom

    Jssom Regular Member

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    Pay for HQ content and u will be fine.
     
  3. jollyman

    jollyman Jr. VIP Jr. VIP Premium Member

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    Do you think its worth for the cost.? or Pick some other Native English writers. If its going in a way like this. Sorry, you will loose all your clients.
     
  4. kypso

    kypso Junior Member

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    Only because you pay for HQ content does not mean that you always get the quality you paid for.

    K.
     
  5. Andrew Scherer

    Andrew Scherer Jr. VIP Jr. VIP Premium Member

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    It is usually better to hire out content because the amount you need to do anything with would be more than you could write alone.
     
  6. himanuzo

    himanuzo Supreme Member

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    What you pay is what you get. You have 2 options: hiring cheap writer or high quality writer for your own online business.
     
  7. extreme90

    extreme90 Jr. VIP Jr. VIP

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    If you have a big budget, remember, time is money, and it wont be a issue spending few bucks on Content, and if you can utilize that plan for the further development of your project.
     
  8. reallife

    reallife Jr. VIP Jr. VIP

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    A lot of people run into problems when they outsource their content to different people/companies. Not only do you get a wide variety of qualities and styles, but you end up with a site that doesn't have a unique "voice." The best approach is to find a content writer or company you're comfortable with - and have them produce all the content for a site. That way, there's a unified and unique feel to the website. If you're going to use different writers, use them for different sites rather than "mixing and matching" content from different producers on the same site.
     
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  9. kypso

    kypso Junior Member

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    That is one of the better tips that I read in a long time!
     
  10. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    It really depends on your budget and what you are doing. If you are an SEO angency, your better having high quality content writers and/or maybe even in house writers rather than outsourcing to everyone and anyone.
     
  11. krswlr

    krswlr Jr. VIP Jr. VIP Premium Member

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    That depends on your goals. Here's my story. We created a blog about SEO (yep... the stuff re-written a thousand of times for the last couple of years). It was really difficult for us to write not necessarily something new, but from a different point of view. We outsourced content from recognizable freelance writers (and sometimes they aren't cheap) and the outcome was really satisfying. Not only from an engagement point of view, because they brought their audience to us, but from SEO perspective as well. It was easier for us to rank for those keywords as the stuff was really high quality.

    As a conclusion I could say - if it brings you the quality you need and help you get the goals you want it's worth the money.
     
  12. twitter.followers

    twitter.followers Elite Member

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    Yes, it is if you're outsourcing it to the right guy as there's a lot more stuff which you can do yourself in the meanwhile to increase the profits.
     
  13. Conor

    Conor Jr. VIP Jr. VIP

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    Easier? Yes. Better? Not always. Obviously the quality should be worth the amount spent, and don't be scared to pay more for better quality. Personally, I don't trust anyone to do anything, so I used to write all my articles myself at one point.
     
  14. No1 BrandMaker

    No1 BrandMaker Jr. VIP Jr. VIP Premium Member

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    Yes, of course If you are eligible for spending money after content writing work then It is great to spend for professional High Quality contents.
     
  15. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Is it better?
    That depends, are you an EXPERT in your subject matter? If you are then you are better off writing your own content.
    Do you have time to sit down and write AT LEAST every week? If yes then you might be better off writing your own content.
    Do you have money to spend on content? If so MAYBE you are better off outsourcing content.

    For me I outsource some content, some I write myself. I manage multiple sites and cannot possibly keep up by doing it all myself.

    The more you can spend the better the content USUALLY. Find professional writers that were either teachers, editors or writers for newspapers or blogs if you can. Cheap content is ok for your web properties as long as it is unique but for your money site you need to give your readers something worth reading and linking to.