It will make your website rank higher when your Google contacts search for your keywords.
It won't really have any effect on random people searching for your keywords.
You can verify this by searching for something, seeing a "So and so recommends this site!" and then logging out of your Google account and searching again. The recommended site will no longer be on page 1.
But it's one of the growing factors that need to be considered with another social signals now. Social proof will become increasingly important over the next year or two, as part of stable ranking increases.
Better to start off slow and steady now on your important assets...
With the recent SPYW ( search plus your world) changes the big g has made the only major benefit I can see from having a g+ account would be for a vanity search.
Now I am sure a few of you have just gone "aahhhhh" and now have $$$ signs in your eyes.
Enjoy this golden nugget of information.
Google Plus whether gives much help or not but we need to incorporate it in our SEO efforts because this is future proof and at some point this will (may) begin to show some real effects. For now it does help but not that much.
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