is backlinks really important?

manishweb3task said:

Backlinks are the key factors in creating trust and authority of a website. But does it really helps in ranking. Well google said that backlinks are not that important but i think google just misleads us and backlinks are still one of the major ranking factors. Yes i agree that quality links are important and not the spammy ones. But i find some sites which are ranking on the first page of the google but dont have any or very few backlinks. What are your thoughts on this?

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AdultSEOjourney said:

for the long term, they should be reputable, avoid link farms. or else, your site will end up like this
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