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Internal Site Links - Changing 'home' in menu to anchor text?

Discussion in 'White Hat SEO' started by Powelly, Mar 21, 2011.

  1. Powelly

    Powelly Regular Member

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    Hi all,

    I have a website that is 8 years old, very content rich, and ranks highly for its target keyword.

    Last year the site ranked at #1 in both UK & US Google for its target keyword.
    Then a few months ago, it lost a couple of ranks in Google UK, so is now at #3. But has remained #1 in Google US.

    I figured a way I could try and get it back to #1in Google UK without doing too much link building work, but don’t know if it will do more harm than good:
    · There are over 500 pages on the website, all of which have the same menu.
    · This menu uses the anchor text ‘Home’ to link to the homepage (which is the page that is ranking well)
    · Should I change this the anchor text to my ‘target-keyword’ and hope that those 500 internal pages with the menu on count as backlinks, or do you think this will do more harm than good? – I don’t want to lose rankings!!! I am pretty scared to touch this site encase the rankings plummet after an update – I have heard about this all to often!

    Thanks in advance for any replies! :)
     
  2. cyberzilla

    cyberzilla Elite Member Premium Member

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    If you change the anchor text all of a sudden for all the 500 pages pointing back to your homepage, it surely gonna show some impact(it could be positive or negative). I don't recomment that. Its risky! Better concentrate on external backlinks.
     
  3. elocin

    elocin Jr. VIP Jr. VIP Premium Member

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    From personal experience and after looking at sites that rank higher for all of my keywords they do not use "Home" but instead their main keyword. Additionally alot of my high ranking competitors have massive amounts of internal linking with their keywords as the anchor text and links pointing to internal pages... We will never know exactly what ranks a site high but through trial and error we can see what works... And with my own trial and error and observing many other high ranking sites in my niches this strategy seems to work well...

    Every time my main keyword shows in my website it is an internal link going to my "About page". Only my "About page" doesnt say about. the anchor text used is my "Keyword".... My home page is only an image but the concept is the same and can be used for any page on your website.
     
  4. cyberzilla

    cyberzilla Elite Member Premium Member

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    Elocin, I believe you are having the main keyword from the beginning itself. Problem here is changing the anchor text all of sudden in all pages pointing to main page. I won't do that if my site is at #3 ;)
     
  5. blackhatting

    blackhatting Regular Member Premium Member

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    I have seen a positive response to doing what you're asking.
     
  6. mccullum

    mccullum Power Member

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    trying too hard to make use of the internal link power to target a particular keyword phrase might be very risky. It is much better to look into building links from the outside.
     
  7. Powelly

    Powelly Regular Member

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    Thanks for all the feedback everyone - even though its tempting, I think I will avoid changing my 'home' link to 'target-keyword' based on some of these replies, it don't want to take the chance that it may trigger something when all of a sudden theres 500 new links to the site out of nowhere.
     
  8. Androx

    Androx Newbie

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    I would change the anchor text as an experiment. You can always revert back if it doesn't help. You could use PHP to determine which pages provide the keyword link if you want to introduce it gradually e.g. based on a page ID range.