Internal Linking Question

1. Send internal links from any relevant page of the website (let's say 20+) to the holiday page with anchor text "best holiday gifts"
2. Use exact + partial anchor text, but from as many pages as you can find
3. Use only a few relevant pages to create internal links (exact + partial match)
4. Something else?

Saurabh Bansal said:

Internal Linking Question: Say one is ranking on page one for "best holiday gifts", but isn't in the top 3 results, what is the best way to use internal linking for better ranking (if at all it makes a difference) -

1. Send internal links from any relevant page of the website (let's say 20+) to the holiday page with anchor text "best holiday gifts"
2. Use exact + partial anchor text, but from as many pages as you can find
3. Use only a few relevant pages to create internal links (exact + partial match)
4. Something else?

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fb3003 said:

before we can provide a suggestion, can you tell us if you have any other pages that might be competing with with the page in question for the keyword that you are talking about?

also, do you have access to screaming frog?

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Saurabh Bansal said:

No other page that is competing.
Screaming Frog - Free Version

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