Interesting BH method for FB traffic

daria_taylor said:

Hey guys
I recently started working with FB in the iGaming niche, and in a short time, I’ve managed to test several geos and offers, gain some experience, and even close a few good cases.
Figured it’s time to dig deeper and connect with people who are also in the game.

There’s one question that’s been on my mind
For those of you running Meta Ads in gambling, what’s your take on the difference in approaches?
I’ve noticed that agencies from the UK/US/CA mostly follow a more “classic” path, while CIS buyers use completely different traffic methods.

By the way, I recently visited Sigma Malta and had the opportunity to meet the founder of a CIS-based agency. We had a very productive conversation, and he shared their approach to launches and optimization. Honestly, it really felt like a completely different school of thought.

Has anyone here heard of something called Spark Up / Catch the Spark in the FB context? They say it’s quite common among CIS specialists.

Curious to hear your thoughts and experiences

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daria_taylor said:

Yeah, totally agree — region + vertical change everything. I’ve seen nutra buyers move completely differently from gambling guys. Do you notice Spark-style tactics being used outside of iGaming, too?

App installs via PWA and apps.

That’s an interesting angle. I know Spark Ads on TikTok are whitelisting-based, but CIS guys seem to push it more aggressively on FB. Almost like “whitelist + warm-up + blast.” Have you tried running it in gambling verticals or just seen it in ecom/brand side?

Yeah, man, same here. Planning to try it myself after syncing again with that CIS guy I met. Stick around and follow this thread. Once I run some tests, I’ll definitely drop my experience here.


Yeah, exactly, blending both is probably the sweet spot. Pure CIS speed burns out quick, pure Western style grows too slow. A hybrid keeps things moving while staying somewhat stable. How do you usually balance it, start fast, then slow down, or keep a steady mix from day one?

Feels like “get traction fast or die trying”. Have you tested it yourself or just seen it in CIS teams?

Right on, iGaming is risky no matter where you run it.

I’m planning to test it soon after another chat with a CIS agency owner. Have you actually tried Spark Up yourself, or know the concept? If you did test it, it would be great to hear about your experience.

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