Instant Drop Off in Ad Set Performance

road2freedom

Newbie
Joined
Apr 26, 2017
Messages
23
Reaction score
6
Hi guys - just wondering if anyone has experienced an instant drop-off in Ad Set performance?

What's happened to me:
  • Tested 3 ad sets, 2 were performing poorly, 1 performing really well (good cost per purchase)
  • Increased the ad-set budget by 20%
  • The next day, instant drop off in click throughs, outbound clicks, and any conversion (a content view was costing me over $20 per view)
  • I let it run for 3 more days, and nothing improved

Has this happened to anyone else and what's the fix?
 
Back
Top