Merely a original content and back-link does't bring visitors. You have to provide a path for visitors to reach your content and that's where On page SEO matters. So make sure your content is optimized before you hit publish button.
Good backlinks and original content are good things but what increases visits is better rankings for your targeted KWs.
Even though a backlink may be considered good, it may not be good for your site and even though your content may be original, it may not be optimized for Google.
You need to take both those thoughts into account when you are talking backlinks and content.
A good content can increase visitors, but the content should be unique. Also you must provide a path to increase visitors like sharing your link in social media platforms.
The amount of links and content quality that you have to invest, strongly correlates with the competition in each keyword. So, it depends from keyword to keyword.
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