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Increasing Click Through In Google With Schema.Org

Discussion in 'White Hat SEO' started by englandrm, Apr 6, 2012.

  1. englandrm

    englandrm Senior Member

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    Have you noticed the stars beneath some results in the SERPS?

    Here's a quick image if you haven't.

    [​IMG]


    The Obvious Benefits include taking up more space on the page, drawing the attention of the eye, and providing additional information to the searcher before they end up on your site. Even better, you can control the number of stars that show up. I've had them appear on 1 personal site, and 1 client site and on both we've seen a noticeable increase in traffic without changing ranks.

    These are called Rich Snippets (yes I know they've been around for awhile), and while Google says they aren't affecting SERPS yet; I could definitely see them heading that way in the future. Think of them as more in depth meta tags. Instead of a simple description, you can add customer reviews, product ratings, location info, author markup, menus, and several other useful data-bits that provide more information to the searchers and search engines.

    Author Markup is awesome as well. Think what that could do to the click through rate of your site or your clients'.

    [​IMG]

    Head to Schema.org to read more about it.

    Here's a direct link to the listings. http://www.schema.org/docs/schemas.html

    Click on the one that applies most to your website, and they'll provide several examples that you can copy and paste right into your coding. Just change up the information to match your site.


    Quick Video from Google About The "Review Schema"

    [​IMG]



    If you're using Wordpress, check out this plugin.
    http://wordpress.org/extend/plugins/microdata-for-seo-by-optimum7com/screenshots/


    Hope that helps. ~englandrm
     
    • Thanks Thanks x 4
  2. zerofoxtrot

    zerofoxtrot Senior Member

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    Thanks alot man!
     
  3. DeadLock

    DeadLock Newbie

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    thanks for this!!!!
     
  4. englandrm

    englandrm Senior Member

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    Just started fooling around with a new site. When adding a WP plugin, go to Add New > Search > and type in "Rich Snippets."

    There's tons of individual plugins that are designed specifically for Reviews, Locations, and Authors. Depending on your site, it may be easier to add in one of those.

    Thanks. ~englandrm
     
  5. natorob

    natorob Junior Member

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    I've just started implementing these Rich Snippets for a few local clients. We'll see exactly what we come up with, and I'll report back.
     
  6. longip

    longip Newbie

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    Aren't tha rich snippet in GWT also ?
     
  7. englandrm

    englandrm Senior Member

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    In Google Webmaster Tools, there is a checker that can show you if it's all setup properly and what it will look like if it shows up. They also said it can take anywhere from a few days to a few weeks to show up. ~englandrm