[Important SEO Tip] The Reason Many Pages Get Penalized

Instructions unclear, waiting for case study.


1) Keep the number of links to your pages in proportion with the rest of your site. For most of you that means 1-5 links per page.
2) Your total brand anchors across the whole site don't matter when it comes to the anchors you choose for an individual page. Ie, if you've got 1000 brand anchors to the site, you still can't just go for a bunch of exacts to an individual page.

How to link to your inner pages ( Safe in general, for small to medium sites)
------------------------------------------------------------------------------------------------------------------------------------

1-5 contextual links

anchors like this

these toasters (misc + single word)
reviewed at KitchenMagic (single word with brand)
this page (misc)
toasters at KitchenMagic (single word with brand)
the top 10 picks (general phrase, ie containing top, but not toasters)


If you want more juice to the page.

Create 5 support articles.
Link internally with phrase anchors, "these great toasters", "our reviews of the latest toasters" and so on.

And do 1-5 contextual links to each of those.


Done.

The case study will probably confuse the hell out of you.

Case studies don't really give clear answers. They just help to build our overall understanding from which to decide on a simple solution based on experience and the results of the case study.
 
1) Keep the number of links to your pages in proportion with the rest of your site. For most of you that means 1-5 links per page.
2) Your total brand anchors across the whole site don't matter when it comes to the anchors you choose for an individual page. Ie, if you've got 1000 brand anchors to the site, you still can't just go for a bunch of exacts to an individual page.

How to link to your inner pages ( Safe in general, for small to medium sites)
------------------------------------------------------------------------------------------------------------------------------------

1-5 contextual links

anchors like this

these toasters (misc + single word)
reviewed at KitchenMagic (single word with brand)
this page (misc)
toasters at KitchenMagic (single word with brand)
the top 10 picks (general phrase, ie containing top, but not toasters)


If you want more juice to the page.

Create 5 support articles.
Link internally with phrase anchors, "these great toasters", "our reviews of the latest toasters" and so on.

And do 1-5 contextual links to each of those.


Done.

Instructions clear, time to print $$$.
 
Already knew this from Diggity, but good info for newbies :)
 
1) Keep the number of links to your pages in proportion with the rest of your site. For most of you that means 1-5 links per page.
2) Your total brand anchors across the whole site don't matter when it comes to the anchors you choose for an individual page. Ie, if you've got 1000 brand anchors to the site, you still can't just go for a bunch of exacts to an individual page.

How to link to your inner pages ( Safe in general, for small to medium sites)
------------------------------------------------------------------------------------------------------------------------------------

1-5 contextual links

anchors like this

these toasters (misc + single word)
reviewed at KitchenMagic (single word with brand)
this page (misc)
toasters at KitchenMagic (single word with brand)
the top 10 picks (general phrase, ie containing top, but not toasters)


If you want more juice to the page.

Create 5 support articles.
Link internally with phrase anchors, "these great toasters", "our reviews of the latest toasters" and so on.

And do 1-5 contextual links to each of those.


Done.

The case study will probably confuse the hell out of you.

Case studies don't really give clear answers. They just help to build our overall understanding from which to decide on a simple solution based on experience and the results of the case study.
Nice guide...

Anyway i have some questions..

1. What is safe anchor for homepage? Is it still mixed anchor with naked, brand and misc?? Or do you have some preference.
2. For a brand new site, which one do i need to prioritize, inner or homepage?

Thanks :D
 
Nice guide...

Anyway i have some questions..

1. What is safe anchor for homepage? Is it still mixed anchor with naked, brand and misc?? Or do you have some preference.
2. For a brand new site, which one do i need to prioritize, inner or homepage?

Thanks :D

1. Depends on the source. Contextual you want brand/phrase and a little misc. Phrase is more of my own term. It's just generally a natural language phrase that contains 1 or more keywords, whether that's a word like top/best, or a topical keyword like toaster, but not HEAVY, like "best toasters", it would be either "these are the best ones" or "these toasters here" type things. Just mix it up, use your own gut. If you've got a few heavy ones, use more lighter ones. You can use naked in contextual, but don't go overboard. Naked is more for profile/directories/lists etc. But plenty of brand and misc brand "visit Brand", "at Brand" are always good. You can't go wrong with 70% brand/misc brand.

2. Mostly the homepage. It would look very unnatural to have inner pages with more links than the homepage. 60-70% homepage the rest to inner pages.
 
1) Keep the number of links to your pages in proportion with the rest of your site. For most of you that means 1-5 links per page.
2) Your total brand anchors across the whole site don't matter when it comes to the anchors you choose for an individual page. Ie, if you've got 1000 brand anchors to the site, you still can't just go for a bunch of exacts to an individual page.

How to link to your inner pages ( Safe in general, for small to medium sites)
------------------------------------------------------------------------------------------------------------------------------------

1-5 contextual links

anchors like this

these toasters (misc + single word)
reviewed at KitchenMagic (single word with brand)
this page (misc)
toasters at KitchenMagic (single word with brand)
the top 10 picks (general phrase, ie containing top, but not toasters)


If you want more juice to the page.

Create 5 support articles.
Link internally with phrase anchors, "these great toasters", "our reviews of the latest toasters" and so on.

And do 1-5 contextual links to each of those.


Done.

The case study will probably confuse the hell out of you.

Case studies don't really give clear answers. They just help to build our overall understanding from which to decide on a simple solution based on experience and the results of the case study.

Is this how pillar pages work? In your opinion, is the whole pillar page/topic cluster strategy a bunch of bull shit?

Also, can you do like 90% branded anchors?
 
Isn't it logical for some pages to go viral and have more backlinks? We always have some pages that get much more traffic so it makes sense that they will have more backlinks.
Do you think the first link in a post has more weight than the rest?
 
2. Mostly the homepage. It would look very unnatural to have inner pages with more links than the homepage. 60-70% homepage the rest to inner pages.

So does this mean that the total number of links pointing to the inner pages should never outnumber those of the homepage? Sounds unrealistic to me.
What if i have, say, 500 pages and each page has an average of 2 links. That should equal to 1000 links, right? So does that mean that with the 60/70% rule that i should have a minimum of, what, at least 1500 links pointing to my homepage? Your answers are always appreciated @splishsplash
 
So does this mean that the total number of links pointing to the inner pages should never outnumber those of the homepage? Sounds unrealistic to me.
What if i have, say, 500 pages and each page has an average of 2 links. That should equal to 1000 links, right? So does that mean that with the 60/70% rule that i should have a minimum of, what, at least 1500 links pointing to my homepage? Your answers are always appreciated @splishsplash

It's on an individual page basis.

If you have 500 links to your homepage, you wouldn't have 500 links to 1 inner page too. It's not the total of all links to your inner pages :)

Look a bunch of different sites in ahrefs to get an idea of realistic linking patterns look like. Ones that are ranking and have between 5k and 100k keywords and between 1k and 300k traffic are what you want to look at.

A page can of course go viral, but if one of your articles goes viral it's not going to be penalized, because it's not going to have 100's of links from pbns or weird guest posts
 
1. Depends on the source. Contextual you want brand/phrase and a little misc. Phrase is more of my own term. It's just generally a natural language phrase that contains 1 or more keywords, whether that's a word like top/best, or a topical keyword like toaster, but not HEAVY, like "best toasters", it would be either "these are the best ones" or "these toasters here" type things. Just mix it up, use your own gut. If you've got a few heavy ones, use more lighter ones. You can use naked in contextual, but don't go overboard. Naked is more for profile/directories/lists etc. But plenty of brand and misc brand "visit Brand", "at Brand" are always good. You can't go wrong with 70% brand/misc brand.

2. Mostly the homepage. It would look very unnatural to have inner pages with more links than the homepage. 60-70% homepage the rest to inner pages.

Thanks, it's give me new insight. Also, more questions. :D

1. For best ranking, what content do you use, i mean do you research the topic first an target low search and make it ranking or it doesnt matter. Atleast the content is still related to the main kw like: "my mom toasters it's awesome"
2. What is best practice for this in tiered link building? Especially in tier 2, can we little bit more aggresive?
 
The OP made a good point ..its easy to be careless sometimes with inner pages you only do SEO on occasionally one and as the OP says over optimise.
 
Good one
 
From my latest experiments, it is revealing that the less I use exact match - that faster it gets ranked. So now I build backlinks with mostly branded, naked or generic anchors.
 
Thanks - I always thought you could be more aggressive in inner pages but keep all inbound links branded or generic. Good to know as I write articles whilst stuck at home.
 
From my latest experiments, it is revealing that the less I use exact match - that faster it gets ranked. So now I build backlinks with mostly branded, naked or generic anchors.

Yup.

Phrase are fine though. Keep them long/natural. I see the exact same thing with my clients over and over and over and over.

So we just want to avoid 'best toaster' and 'toaster reviews' etc. Essentially those weird non-english type phrases that are more like raw keyword searches and what our page is most optimized for. Especially if the anchor has higher searches.

And instead use "these toasters reviewed over at ToasterWorld", "one of the best toasters I found", "the bosch is one of the better toasters on the market".

or shorter versions of those

"reviewed over at ToasterWorld",

"toasters I found",

"the bosch is one of the better"

This is exactly how people link naturally, and google also sees the surrounding text
 
so u are saying to not go with heavey or exact match keywords instead go with natural way for example:
Instead of "best cat foods" you're advising to use like "check these best ones" and sourround the link with cat texts....
Ok i got it...

What anchor ratio you suggest?

Like

Branded - % ??
Exact match = %??
Partial match = %?
LSI = %?
misc = %?
Naked url =%?

kindly suggest the anchor ratio...
 
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