Hi guys, I have another good SEO tip that I'm pretty sure most people don't really know. Anchors.. You need to keep those ratios in safe levels which means plenty of brand, and no duplicate money anchors. Yeah yeah, I hear you say. You know that already. BUT. Do you know that anchor texts are something on a PAGE level *and* a site level? You should have lots of homepage brand anchors, but just because you have 90% homepage brand does not mean you can slam one of your inner pages with 95% exact match. This is why many of you are finding some pages are stuck on on page 3/4 or worse and no matter how many links you're sending, you can't get the thing moving. It's because you've over optimized it. I'm going to do a more detailed case study of page anchors with recommendations for how to do it right, so keep your eyes peeled for it.