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If Content is King Then Repurposed Content Reigns Supreme

Discussion in 'Blogging' started by Burn Notice, Oct 21, 2016.

  1. Burn Notice

    Burn Notice Power Member

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    We’ve all heard the phrase “content is king” hundreds if not thousands of times. Well, I like to take that a step further and say if content is king then repurposed content Reigns SUPREME!

    There are many, many benefits to repurposing your old content. Here are just a few:

    - People are different. Some prefer infographic styled content rather than texts based, others prefer eBooks over podcasts and still, others prefer video over images and on and on. So the point is if you have a piece of text based content lots of people will never see it simply because their preference is for something other than text. But if you take that piece of text and turn it into a slide show, or an info graphic, or an audio file you’ll reach more of those who you wouldn’t have reached through text.

    - By repurposing your old content for some you’ll be returning the spotlight to something they will be happy to have been reminded of. Presenting important information to them again in a different format can serve as great reinforcement of a great idea that they wanted to remember but had let slip away.

    - One of the main benefits of repurposing content is really just a matter of basic practicality. If you’ve taken the time to come up with a high-quality piece of content it has undoubtedly cost you something to produce it. Either time or money for sure. Since you have incurred the expense it just makes sense to squeeze as much juice from it as you can. Like I said, it’s just a matter of practicality.

    Here’s the thing, you don’t want to repurpose just any old piece of content. You want to repurpose the best. The best of the best even. How do you know which content you should repurpose? It’s simple, listen to your readers.

    Which of your blog posts performed the best with your audience? These are the pieces of content you should consider for repurposing.

    Do you have posts that are still performing well but could use an update? These should also be considered for repurposing.

    So, what should you absolutely not repurpose? You shouldn’t repurpose content that has a clear and obvious shelf life. For example, that brilliant post about Google’s Penguin 4.0 update that’s doing so well right now probably isn’t going to draw much interest a year or two from now. So for the greatest effect you want to repurpose evergreen content. That is content that basically is almost never going to become outdated. That way theoretically you’ll still be reaping the benefits of having produced it even decades from now. Think about the power of that!

    Anyway, those are some thoughts I have on repurposed content and why I think it reigns supreme!
    I’m always interested in hearing your thoughts.
     
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  2. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Repurposing content works for me and my clients in my content writing business. Neil Patel's QuickSprout made an inforgraphic material about repurposing content. It talked about the same stuff you've posted.

    Thank you for sharing, @Burn Notice.
     
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  3. Burn Notice

    Burn Notice Power Member

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    Neil puts out great stuff. I'll bet he's into repurposed content big time.
     
  4. Prowhistle

    Prowhistle Junior Member

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    I think a lot of people don't even think this is worth it to do, but it totally is! That backlinko guy recently wrote something like this as well
     
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  5. vignesh

    vignesh Junior Member

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    I have tried this and got somewhat good results. Helps save time and get good traffic. The trick is to be able to find out what content to repurpose. Not everything will work. But whatever works, makes it worth the effort.
     
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  6. Trinity Smith

    Trinity Smith Regular Member

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    Agree with this, repurposing your content will not just benefit your readers, but your ranking as well.
     
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  7. Purush

    Purush Senior Member

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    yes good stratagy
     
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  8. kiristbn

    kiristbn Newbie

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    I like infographic and trying to make this for my site :D
     
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  9. bloggerzone02

    bloggerzone02 Junior Member

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    Yes absolutely! Well, Content is King, repurposed content is queen actually. It will get maximum reach for your old and new blog posts when you are converting into different formats like E-books, Slide shares, Videos, etc. It simply boosts your old blog posts as well as new blog posts, so whenever you create content, start the process of repurposing it.
     
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  10. Burn Notice

    Burn Notice Power Member

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    Thanks for the feedback you guys.
     
  11. Trina Mathews

    Trina Mathews Newbie

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    Good point. Got to check out that one by Neil Patel.
     
  12. LoftPower

    LoftPower Elite Member

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    I totally agree with you on this. Repurposed content can greatly help a site!
     
  13. 1tksutk1

    1tksutk1 BANNED BANNED

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    I Agree with this if it brings traffic