We’ve all heard the phrase “content is king” hundreds if not thousands of times. Well, I like to take that a step further and say if content is king then repurposed content Reigns SUPREME! There are many, many benefits to repurposing your old content. Here are just a few: - People are different. Some prefer infographic styled content rather than texts based, others prefer eBooks over podcasts and still, others prefer video over images and on and on. So the point is if you have a piece of text based content lots of people will never see it simply because their preference is for something other than text. But if you take that piece of text and turn it into a slide show, or an info graphic, or an audio file you’ll reach more of those who you wouldn’t have reached through text. - By repurposing your old content for some you’ll be returning the spotlight to something they will be happy to have been reminded of. Presenting important information to them again in a different format can serve as great reinforcement of a great idea that they wanted to remember but had let slip away. - One of the main benefits of repurposing content is really just a matter of basic practicality. If you’ve taken the time to come up with a high-quality piece of content it has undoubtedly cost you something to produce it. Either time or money for sure. Since you have incurred the expense it just makes sense to squeeze as much juice from it as you can. Like I said, it’s just a matter of practicality. Here’s the thing, you don’t want to repurpose just any old piece of content. You want to repurpose the best. The best of the best even. How do you know which content you should repurpose? It’s simple, listen to your readers. Which of your blog posts performed the best with your audience? These are the pieces of content you should consider for repurposing. Do you have posts that are still performing well but could use an update? These should also be considered for repurposing. So, what should you absolutely not repurpose? You shouldn’t repurpose content that has a clear and obvious shelf life. For example, that brilliant post about Google’s Penguin 4.0 update that’s doing so well right now probably isn’t going to draw much interest a year or two from now. So for the greatest effect you want to repurpose evergreen content. That is content that basically is almost never going to become outdated. That way theoretically you’ll still be reaping the benefits of having produced it even decades from now. Think about the power of that! Anyway, those are some thoughts I have on repurposed content and why I think it reigns supreme! I’m always interested in hearing your thoughts.