2 things matter when trying to get "almost" EMD:
Having your keywords first is better, add the junk at the end.
% of domain that is your keyword - the fewer characters you add the better
so, for example:
mydogphotography = 87.5%
dogphotographyspot = 77.7%
Is dog-photography available?
One dash between 2 words is usually the next best option.
I would avoid dashes. I have a few sites with dashes and I think it has less value then something like mydogphotography. EMD is losing value, and I don't think it has very much juice at all anymore. Still better than nothing, but not nearly as powerful as it once was.
+1 to plurals
The dash is just one character like any other, it isn't inherently better or worse for ranking purposes. The "value" of a more memorable domain is pretty subjective, and depends on what you are doing. In my case, I am only looking for SE traffic, no type-in, so that has less value to me.
I agree that EMD does not hold the weight it once did, but it still holds a lot of weight, and the rules still apply.
@jon_xx_x: I am not going to get into a pissing contest, but the data from my own sites show significant value from EMD. Could there be something else at play with your sites?
Obviously we could go back and forth, but neither really have any proof but our own experiences. Even though it's just a character, I don't see google giving it the value of a regular letter. Maybe that sounds funny, but like I said, I'm just speaking from my experience with sites with dashes compared to sites with no dashes.
That is interesting... I haven't done any analysis of click-through of dash vs no dash...but I have noticed that when you start adding them you get less clicks for a particular ranking position than you would if you did not have them. Not much for just one but at two or more the clicks you would expect to get drop off quite a bit.
That is interesting... I haven't done any analysis of click-through of dash vs no dash...
So for 1 dash a small amount of drop off, are you using the dash in a logical postion? ie: kw1-kw2.com or odd positioning? And how does the ctr compare with, for example: kw1kw2x.com or some other near EMD formula?
More than one dash just looks spammy, so that makes sense, but with only one I wouldn't have expected a difference.
...hmmmmm, now I am going to have to try a few tests...
I would love to hear more
EMD are 2007..They hardly carry any weight anymore
I always respect the speakers like you.EMD are 2007..They hardly carry any weight anymore