ICANN Reveals New Domain Naming Structure... (.google? .netflix?)

Just ran across an article that might be of interest to fellow BHW members, which will fundamentally change domain naming system. Small snippet of submissions:

"ICANN received 1,930 proposals for new domain names.
The applicant list included several automakers like Fiat, Chrysler and Volkswagen -- as well as a few banks including JPMorgan Chase (JPM, Fortune 500) and Barclays. Several tech companies, including Apple (AAPL, Fortune 500), Google (GOOG, Fortune 500), Netflix (NFLX) and AOL (AOL), also submitted applications to turn their brand name into a domain. CNNMoney parent company Time Warner filed an application for .HBO.
Amazon (AMZN, Fortune 500) submitted applications for 76 gTLDs, including .read, .store, .music, .fire, .cloud, .news and .pay. Google also played big, applying for 101 new domains."

Article:

http://money.cnn.com/2012/06/13/technology/new-domain-expansion-gtlds/

List of proposed top level domains:

http://money.cnn.com/infographic/technology/new-gtld-list/

goodbye rankings based on emds

Interesting .. too bad about that $185,000 application fee though